Order Bumps allow you to offer additional products to your students during their checkout experience, without slowing down the overall checkout process!
Order Bumps is part of our TCommerce suite of tools that can be utilized with Thinkific Payments as your payment processor.
In this article:
Viewing and Tracking Order Bump Purchases
About Order Bumps
Order Bumps are a way to offer additional products in the checkout when your students purchase one product. Order Bumps take advantage of the existing motivation and momentum of the primary sale to offer a related product: it could be digital resources or tools, additional one-on-one coaching sessions, a community, or even a course. They do this while keeping the checkout experience simple and straightforward, students simply check a box to add the product, and both purchases are handled in a single transaction
Read more about the versatility of Order Bumps and how you can leverage this feature to scale your business!
How It Works
There are two products involved in an order bump:
- The primary product refers to the original product that the student has selected to buy - the main product they have added to the checkout to purchase.
- The order bump is the complementary product that is offered during checkout, when the primary product is being purchased.
Any existing product on Thinkific can be offered as an Order Bump, as long as it is:
- Published and
- Not set to Private
Similarly, Order Bumps can be added to any existing primary products, as long as these are published and not set to private.
The Checkout Experience
Once you have added an order bump to a primary product, students who purchase that primary product will see it offered at the checkout. They will be able to select the order bump product, and have this added to their purchase with a single transaction.
In the example below, you can see that the primary product (the Mexican Food course) has been added to the checkout, and the order bump product (the Burritos, Baby course) is offered under the payment section in the checkout.
After the Purchase
Once a student has purchased an order bump, they will automatically and immediately gain access to both the primary product and the order bump.
Access will be provided to each product individually, the same way it would if the student had purchased the products separately. This automatic enrolment will also trigger any welcome emails or other processes you have set up for both the primary product and the order bump.
To see how an order bump will appear or work, you can temporarily set the primary product (the product you are adding the order bump to) to hidden, to test the new order bump without anyone accidentally viewing or purchasing it.
For a more complete description, see The Student Experience section below.
Important Considerations
- You can only have one order bump added to any given primary product! If a primary product already has an order bump added to it, this primary product will not appear in the list of available products when creating a new order bump.
- Order Bumps have their own price, allowing you to offer a discount to students who are already buying one of your other products.
- Products priced with recurring payments (subscription or payment plan) cannot be bought using PayPal as a payment method, as per existing Paypal limitations.
Order Bump Fields
How you craft your order bump to grab the attention of your students is an important consideration when growing your business. Check out some of our tips on crafting an effective Order Bump!
Order bumps include the follow information:
- Title: this will appear at the top of the order bump card
- Product card image: this will be auto-populated from your product
- Product description: a longer description of the product that will appear below the Title
- Price:the price of the order bump — what the student will be charged if they decide to add it to their purchase
- Strikethrough price: if set, the Strikethrough price will appear next to the price, with a line through it, as a way of suggesting that the order bump is being offered at a discount
* This uses the product card image for the course, community or bundle
How to Create an Order Bump
At this time, Order Bump products priced as a recurring payment (subscription or payment plan) cannot be added to a primary product priced as a recurring payment. We’re always working behind the scenes on feature improvements and if you have feedback on this, we want to know. Please send us a quick email to let us know what functionalities are most valuable to you!
- Open the Market & Sell section in the navigation menu on the left-hand side of your Admin Dashboard
- Select Order Bumps
- Click the Create Order Bump button
- Select the product you want to offer as an order bump
- Select one or more products that you want to add this order bump to from the Add order bumps to the following products dropdown menu
- Add a Price and, optionally, a Strikethrough price
- Add Order bump details, which will be displayed in the checkout where the order bump appears
- Click the Save button on the top right
Having trouble seeing your order bump on your checkout page after creation? Check out our troubleshooting guide!
How to Edit an Existing Order Bump
- Open the Market & Sell section in the navigation menu on the left-hand side of your Admin Dashboard
- Select Order Bumps
- Find the order bump you want to edit in the list of existing order bumps and click the Edit button for that order bump
- Make the changes needed
- Click the Save button on the top right
How to Delete an Existing Order Bump
- Open the Market & Sell section in the navigation menu on the left-hand side of your Admin Dashboard
- Select Order Bumps
- Find the order bump you want to delete in the list of existing order bumps and click the ellipsis button to the right
- Click Delete
- Confirm your decision by clicking Delete
Once confirmed, the deleted order bump will no longer appear on your list of order bumps, nor will it appear in the checkout.
If you prefer not to delete the order bump but do not want it to be active on any of your checkouts, you can find the order bump you want to remove in the list of existing order bumps and click the Edit button for that order bump. Then, open the Add order bumps to the following products dropdown menu and remove all selected products. You can also do this if you want to temporarily disable an order bump that you might want to use again at a later date.
The Student Experience
Order bumps are designed to be as intuitive as possible for the student, following patterns established by cart-based checkout processes across the internet. When the student decides to purchase a product that has an order bump offer attached to it, they will see a section at the bottom of the checkout page with the order bump card. To accept the offer, the student can select the checkbox and have the order bump product added to their order summary.
Once the student completes their order, the following events will occur:
- The student is charged the full order amount, which appears as a single charge on their bank account statement
- The student is automatically enrolled in both products
- The student will receive a single receipt (if you have enabled Student Order Receipts) which will show an itemized list of both the primary product and the order bump
- The student will receive a Welcome Email for each product they have enrolled in, that has a welcome email enabled
- The order will appear in the student's order history and details, which they can view from their Student Dashboard
Viewing and Tracking Order Bump Purchases
Once a purchase including an order bump is complete, it appears in the Orders table much like any other purchase. The purchase will appear as a single order, with a total amount equal to the total of the primary product and the order bump.
To make it easier to determine which orders included an order bump — and which order bump it was — the Orders table includes an Order Bump column. This column lists the product name of the order bump.
In addition, the Order details will display the primary product and order bump (if any), with a line item showing the individual amounts for each.
Refunding Order Bumps
Transactions that include an order bump can be refunded normally: take a look at our article on Thinkific Payments: Refunds for more details. You can capture a partial refund if you need to return only the order bump amount. Remember that refunds do not automatically unenroll a student: you will have to do so manually if you wish them to be unenrolled.