Connect Thinkific with ActiveCampaign to create and update contacts based on events so you can utilize ActiveCampaign's robust email marketing and CRM tools alongside your Thinkific course site.
In this article:
Integrate ActiveCampaign and Thinkific
Sending Custom Fields to ActiveCampaign
ActiveCampaign Event Types
Our ActiveCampaign integration allows you to create or update a user's activity based on the following events:
- New sign up: Triggered when a user creates an account on your Thinkific site.
- New order: Triggered when a user purchases a course (including when using a 100% off coupon). An order is not generated when a user enrolls in a free course if you are using our two page checkout. If you have opted into our single page checkout, orders are generated for free courses.
- New enrollment - preview: Triggered when a user enrolls in a content-limited free preview version of a course.
- New enrollment - full: Triggered when a user enrolls or a site admin manually enrolls a user in the full version of a course.
- Course completed: Triggered when a user completes a course at 100%.
These events will show on the contact's "Recent Activities" section in your ActiveCampaign account. Events that are for a specific product will include that course / bundle's name.
For example, in the below image, you can see that the student enrolled in a course called "Assignment":
Integrate ActiveCampaign and Thinkific
Here's how to set it up:
- First, grab your ActiveCampaign API key and API URL by heading to Settings Developer in your ActiveCampaign account.
- Then, go to the Market & Sell section of your Thinkific admin dashboard, select Integrations and find your ActiveCampaign section.
- Once your integration is connected, click on the Edit button. Once successfully added, you should see the button indicate Domains safelisted.
- Retrieve your tracking code from ActiveCampaign by heading into Settings Tracking, and paste it into the Tracking code box in Thinkific.
- Next, retrieve the Event Key and ACTID from Active Campaign by heading into Settings > Tracking > Event Tracking. Your ACTID can be found by clicking on Event Tracking API in the pop-up window.
- Then, place the Event key and Event ACTID in the relevant fields in Thinkific.
- And finally, hit the toggle to activate any of the following events to track in ActiveCampaign. Activating these events creates a new user if one doesn't exist or updates an existing user in ActiveCampaign based on when that event occurs, and adds the activity to their activity feed. This allows you to create powerful automations based on these events.
- Whenever you create a new course or bundle, remember to come back to this page and click the "Create events" button for the new courses so the events associated to the new course and bundle can be tracked in ActiveCampaign. This applies to New order, New enrollment - preview, New enrollment - full, and Course completed.
And, that's it! If you have any questions on setting this up, feel free to get in touch.
Sending Custom Fields to ActiveCampaign
With this integration, your student's first name, last name, and email address details will be passed through to ActiveCampaign. Custom fields can also be passed to ActiveCampaign when a new user is created if there is a custom field in both Thinkific and ActiveCampaign with the exact same name (case sensitive).
If you have multiple custom fields in your Thinkific site, you will want to make sure you have added all of these fields into your ActiveCampaign account as well, regardless of whether or not the custom field in Thinkific is required or optional. If you do not add all fields into your ActiveCampaign, Thinkific will not send any of the custom field information to your ActiveCampaign account upon new user sign up.
To learn more about adding fields in ActiveCampaign, see here.
Testing Your Integration
Once you have set up your Active Campaign, make sure to test that everything is working as expected.
In step 7 above, when you click Create events in Thinkific, you can return to Active Campaign to double check that the events were created to confirm you've used the correct code.
In ActiveCampaign, go to Settings > Tracking (the same area where you copied the tracking code originally). You'll see that there's an Events section there. The Events section should be populated with a variety of events for the courses you've created.
If the events are not created, make sure to double check you followed all of the steps listed above!
Next Steps
Now you'll need to set up your automation in ActiveCampaign.
Get started here: ActiveCampaign: How to Create Automations