Showcase your expertise and build trust with your audience with Coaching & Webinars! Create and conduct 1:1 and 1:many events, such as coaching sessions and webinars, quickly and engage your audience in real-time.
Our Live Events feature is now called Coaching & Webinars! We made this change to help you easily identify the types of events you can set up with this feature. The name change brings clarity, while keeping the functionality the same.
In This Article:
Create a Coaching or a Webinar Product
Price Your Coaching or Webinar
Create and Edit Coaching or Webinar Landing Page
Publish Your Coaching or Webinar
Unpublish Your Coaching or Webinar
Visitor and Student Experience
What Happens When a Webinar Has Finished?
About Coaching & Webinars
Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line. Seamlessly host coaching sessions, webinars, and more to foster a genuine connection with your audience, while unlocking new lead and revenue streams.
With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live events to your leads and existing customers. Coaching sessions, webinars, or office hours - it can be just about anything you can think of!
Coaching & Webinars can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up your events is quick and easy.
Coaching & Webinars allow you to:
-
Foster a real connection
Connect with your audience in real time and give them what they crave - a personal connection - while converting them into lifelong customers. -
Create a new revenue stream
Repurpose your existing content and create live learning experiences with coaching sessions or webinars and more to create net new revenue. -
Attract new leads
Attract potential customers by organizing and hosting coaching sessions and webinars without charge. Gather registrations, and build out a list of prospects you’ll reach out to (and nurture) at a later time. -
Drive registrations with high-converting Landing Pages
Create hype for your upcoming coaching sessions or webinars with landing pages that are sure to spark your audience’s interest, but don’t need an expert to build them.
Coaching & Webinars are available on all plans. See the table below for limits on how many coaching and webinar products can be created on each plan. The limit combines both coaching sessions and webinar products. Note that only webinars that are scheduled in the future count towards the limit.
| Plan Name | Free | Basic | Start / Pro | Grow / Pro + Growth | Expand / Premier | Plus |
| # of Coaching Sessions and future Webinar Products | 1 | 5 | Unlimited | |||
How Coaching & Webinars Work
Create and offer a coaching session or a webinar with these easy steps!
- Schedule the event, add the meeting or booking link, and adjust the settings
- Price your product: choose if you want to use the coaching session or the webinar as a tool to collect leads or if you want to sell access to it.
- Review and customize the landing page: use AI to quickly generate beautiful and optimized landing pages or build them from scratch.
- Publish!
The actual coaching sessions or webinars cannot be hosted directly in Thinkific. You will need to host your events on Zoom, Google Hangouts or any other webinar or video streaming platform.
Once an event product is published, you can share it with your audience. When a potential or existing customer visits the landing page, they can get access to the event by submitting their contact info or by purchasing access using the checkout.
Create a Coaching or a Webinar Product
To create a coaching or a webinar product:
- Go to Products
- Select Coaching & Webinars
- Select + New event
- Name your event - don't worry, you can change it later
- Select the event type - this information will determine what kind of details you can provide in the next step and will be used by AI to optimize your landing page
- Provide event details
- If you selected Webinar in the previous step, provide the date, time, duration of the webinar, and the meeting link.
- If you selected Coaching in the previous step, optionally, provide a booking page URL.
You can use Calendly, Google Calendar, Zoom Scheduler, or any other booking services. If you do not provide a booking page URL, you will need to schedule the coaching session directly with your customers.
- Upload your product image and add a product description
- Click Save
You can see the preview of your product card as you create and edit your event settings.
Once your event is created, you can proceed to the Pricing tab and decide if you want to offer your product for free as a lead magnet or as a paid product!
Price Your Coaching or Webinar
To price your event:
- Go to Products
- Select Coaching & Webinars
- Select the event product
- Select the Pricing tab
You will see three pricing options:
| Pricing Option | Description | Learn More |
| Free lead magnet | Users can access your event for free in exchange for their contact information. | Use Coaching & Webinars as Lead Magnets |
| One-time payment |
Users can access your event by paying a one-time fee. |
Create a One-Time Payment for Your Product |
| Monthly payment plan |
Users can access your event and pay for it in installments. |
Coaching sessions and webinars make great order bumps! Note that only Paid events can be used as order bumps.
Create and Edit a Coaching or Webinar Landing Page
Coaching & Webinars are powered by our new technology, providing an easier way to build and publish landing pages for your product! You can leverage AI by completing simple prompts to automatically generate a landing page. This technology provides a new landing page editor, where you can make design changes (colors, text, imagery, etc) without the need for custom coding.
To access your Digital Download landing page:
- Go to Products
- Select Coaching & Webinars
- Select the event product
- Select the Landing Page tab
- Click Edit page
You can also find your Coaching & Webinars landing page by following these steps:
- From your Admin Dashboard, go to Channels
- Select Landing Pages
- Select the event landing page you want to edit
The page will be in Draft mode and not be publicly available until the product is published.
Publish Your Coaching or Webinar
After you priced your product and customized your landing page, you can publish and share your product:
- Go to Products
- Select Coaching & Webinars
- Select the event product
- Select the Publish tab
- Select Published status
- Click Save
Congratulations, you have successfully launched your coaching session or webinar product! You can copy your event landing page URL or share it directly to your social media channels.
What Happens When the Product is Published?
When the product is published:
- The landing page goes live and can be accessed via the URL
- Your customers can now access the page and sign up for or purchase the product
- Your customers can now access the event through an access link, once purchased/sign up
- You will not be able to adjust specific landing page settings, such as Page Layout
You can still make most of the edits to your landing page, even if it is live. The changes will not be reflected until they are published.
- You will see a warning when trying to edit the product price
Unpublish Your Coaching or Webinar
If you want to stop selling your event, you can unpublish it. To do that:
- Go to Products
- Select Coaching & Webinars
- Select the event product
- Select the Publish tab
- Select Draft status
- Click Save
- Confirm that you have removed the product URL from your marketing materials
- Click Unpublish Event
What Happens When the Product is Unpublished?
When the product is unpublished:
- The landing page goes to the draft mode
- Your customers will no longer be able to access the page and sign up for or purchase the product
- Your customers will no longer be able to access the event through an access link, even if they already purchased it or the event has not happened yet
- You will be able to adjust all page settings for the landing page
Visitor and Student Experience
When your coaching or webinar product is published, your landing page for the product will be visible to leads and/or potential students. The exact experience will differ depending on if you choose to offer your product for free or as a paid product.
Visitor Experience with Free Lead Magnet
Learn more about the visitor experience with a Free Lead Magnet here: Use Coaching & Webinar as Lead Magnets.
Student Experience with Paid Products
Coaching & Webinar products will not appear on the Student Dashboard.
If your coaching or webinar product is priced as a one-time payment or monthly payment, your students can find your landing page via a direct URL or by browsing your All Products (Collections) page. When visiting the page, students can purchase access to the event by going through the built-in checkout.
Student Experience with Paid Webinars (1:many events)
Once students complete the checkout process for the paid webinar (1:many event), they will be redirected to the default thank you page. Right after the purchase, they will receive a thank you email with a meeting link and webinar information, a site welcome email (if enabled) and a receipt (if enabled).
Students will receive an email notification with an event access link 24 hours before the event. Students will be able to open the access link only if they are logged in using valid credentials, preventing them from sharing it with others. If they are logged in, students will be automatically redirected to the meeting URL (Zoom, Google Hangouts, etc) when clicking on the access link.
Student Experience with Paid Coaching Sessions (1:1 events)
Once students complete the checkout process for the paid coaching session (1:1 event), they will be redirected to the default thank you page that will include a booking link, if you added it in the event settings. Right after the purchase, they will receive a site welcome email (if enabled) and a receipt (if enabled).
When purchasing access to the coaching session (1:1 event), students will also receive an email with a booking link (if you added a booking link in event settings) or an email notifying them that you will contact them to schedule their session.
Creator Experience
The creator's experience with coaching or webinar products will depend on whether you choose to position your product as a Free Lead Magnet or as a paid product.
Creator Experience with Free Lead Magnet
Learn more about the creator experience with a Free Lead Magnet here: Use Coaching & Webinar as Lead Magnets.
Creator Experience with Paid Products
When a student purchases access to a Coaching & Webinar product, they are created as a user and can be found in the Users table. You will receive an email notifying you about a new event registration (for both webinar and coaching sessions) with the next steps and a new signup notification (if enabled). Purchased Coaching & Webinar products will NOT appear in the list of enrollments, however, they can be found in the Orders and Transactions tables.
Managing Attendee List
To access the list of registered attendees, you can sort by your event name in the following areas:
- if your event is a free lead magnet, use the Leads Table
- if your event is a paid product, use the Orders Table
At the moment there is no option to get notified when a new coaching session is booked. We recommend adding a booking link to the event directly to help manage the booking process.
What Happens When a Webinar Has Finished?
When a webinar is completed, the following happens:
- The product is removed from the All Courses (Collections) page
- The product is removed from the Admin Dashboard dropdown menus (Coupons menu, Affiliate menu, Revenue Share menu, etc)
- The event no longer counts towards your plan limit
You can always change the date of the event to a date in the future. Note, however, that students/visitors who already purchased/received access to the event might be able to access it again without purchasing.
Please note that visitors/students are able to purchase access to the event, even if it has already occurred by going directly to the landing page of the product. To avoid this, we recommend unpublishing the event.
Frequently Asked Questions
Can I prevent students from sharing my event meeting link?
If you are selling access to a paid webinar and are worried about students sharing the link with those who did not purchase access to the event, we recommend only sharing the access link. It can be found in the 24-hour event reminder email and by following these steps:
- From the Admin Dashboard, select Products
- Select Coaching & Webinars
- Find the event you want to access
- Click on the three dots on the event card
- Select Copy access link
When accessing the link, your students will be required to sign in (if this is a paid product) and then redirected to the meeting (in Zoom, Google Hangouts, etc).
Note that this does not prevent students from sharing the direct meeting URL. For extra security, we recommend utilizing the security features of your chosen meeting platform. For example, Zoom allows you to upload a list of registrants or set up a waiting room.
When it comes to free lead magnet webinars, you can also share an access link, however, visitors will not be required to log in, so the link can be accessed without an account.
My student lost the link to the webinar, can I share it with them manually?
Yes, you can access and send the webinar access link. To access the link:
- From the Admin Dashboard, select Products
- Select Coaching & Webinars
- Find the event you want to access
- Click on the three dots on the event card
- Select Copy access link
The direct access link will be copied to your clipboard and you can send it to your students. When accessing the link, your students will be required to sign in (if this is a paid event) and then redirected to the meeting (in Zoom, Google Hangouts, etc).
What happens when a student is refunded or cancels their purchase?
If a student is refunded, at the moment, there is no way to prevent them from accessing the refunde event. For extra security, we recommend utilizing the security features of your chosen meeting platform. For example, Zoom allows you to upload a list of registrants or set up a waiting room.
Can I delete a Coaching & Webinars product?
No. At this time Coaching & Webinars products cannot be permanently deleted or archived, however, you can unpublish your event by following the instructions above.
Can I use Coaching & Webinars products with Zapier or webhooks?
Coaching & Webinars product purchases will trigger the New Order webhook and Zapier trigger, which includes information about the purchase of that product. However, it will NOT trigger a New Enrollment webhook or trigger. Free Lead Magnet Coaching & Webinar products will trigger a New Lead webhook and Zapier trigger. Learn more: Manage Your Leads.
Can I use Coaching & Webinars products as Order Bumps?
Yes, Coaching & Webinars products make great order bumps! Note that only Paid products can be used as order bumps.
Are Coaching & Webinars product purchases considered Enrollments?
No, Coaching & Webinars product purchases are not considered enrollments. They will not be returned from the Enrollments API. These enrollments will not be viewable or editable on the User Enrollment page.
Can I modify the event thank you page?
No, at the moment it is not possible to modify the thank you page that is displayed once access to an event is purchased.
Can I modify the event notification emails?
No, at the moment it is not possible to modify the notification emails that students/visitors receive when they purchase access to an event.
Can I limit the number of attendees that can sign up for a coaching / webinar?
No, at the moment it is not possible to limit the number of attendees. If this feature is important to you, please let us know!
Can a student re-purchase access to the same Coaching & Webinar product?
No, similar to other products on Thinkific, access to the product can only be purchased once.