Are you creating products for large businesses or organizations? This article will outline Thinkific features that can be used to set up your online business for Business to Business (B2B) Selling.
In this article:
We have a number of creators who are providing training courses for companies, institutions, universities, etc. where access to the course is being sold as a license. The default Thinkific checkout currently allows for one student to purchase one enrollment in a course or bundle with one of our built in payment integrations.
If you plan on selling multiple seats for your course, there are several options for accepting payments which you can review here: Can I sell in bulk?
With Thinkific, each student requires an individual account that they use to register for a course. Once a payment has been made, your client will need a way to allow their students to access the course content. We have a few options for enrolling students:
- Issue Coupon Codes for 100% off your course
- Import Students from File and Bulk Enroll Students
- Manually Enroll Users after accepting payment (not recommended for more than 10 students)
- Build a custom solution using our Public API
We recommend option 1 or option 2 for the simplest and most efficient solution to provide access to your course content.
We have a Group feature that can help you organize and segment students if you are working with different businesses. This can be very helpful for managing students and measuring progress by Group. If you plan on using Groups, then we recommend utilizing Group Share Links to help automatically assign students to a specific group.
And start sharing! This link will allow students to enroll on their own, while automatically assigning them to your desired Group.
If you are interested in selling multiple courses, or a mix of courses and communities in one single package, you can use our Product Bundles feature. This can work great for bundling courses and/or communities together for one organization.
For example, you may want to create a series of courses tailored to a specific topic, and bundle those together with a community for students to discuss the material. You could also create a bundle of communities to address a range of skill levels that employees will move through in your organization (beginner, competent, proficient, expert).
If you are selling to multiple organizations and would like to customize the Course Player branding by organization, you can duplicate your courses and brand your training content per course using our Individual Course Player Appearance Customizations feature.
In some cases, you might need to create a separate Thinkific instance that is completely white labelled for your client. This would involve creating a new Thinkific site with a unique domain for your client and copying courses from your original Thinkific site to your new site. This creates a more personalized experience for your client and can be great if your client would like to manage their own students and build content on top of yours. If this is something you are interested in exploring, please reach out!
When selling to an organization, you might not want your learning products available to the public. You can use our Private Product feature to restrict access to your products, and prevent any outside enrollments. We also have a Hidden Product feature that can be used to prevent your learning products from being publicly displayed on your site.
If you have content outside of your course material that you would like to share with specific organizations, a Private Custom Page can be created that is exclusive to users enrolled in a specific product.
Student Management and Progress Tracking
If multiple and different companies are enrolled into the same products, our Groups feature can be used to manage student enrollments, and for courses - track progress. Progress reports can be run per group and you can assign a Group Analyst role if you would like your client to have the option to run their own progress reports.