Get actionable insights to make decisions on sales strategy improvements and content improvements, and to identify growth opportunities with Thinkific Analytics!
In this article:
About This Feature
As a Creator Educator, tracking the performance of your business can be time-consuming and complex. However, with Thinkific Analytics, you can harness the power of your data and make informed decisions to scale your business. This feature allows you to view key business metrics such as enrollment numbers, completion rates, and revenue, all presented in easy-to-use charts with clear navigation. You can also drill down and filter your data sets to get more specific answers and even export the data to share with your team or incorporate into business reports. Thinkific Analytics helps you easily understand how your learning content, business, and students are performing while enabling you to utilize this information to improve the effectiveness of your learning programs and grow your business.
-
Keep your audience engaged with actionable insights
View your business metrics in one place, making it easy for you to gain a holistic view of your business. Easily understand how your business is performing, identify areas for improvement, and make data-driven decisions that help grow your business. Actionable insights enable you to optimize your business processes, marketing strategies, and course content to achieve better results.
-
Improve the student experience with engagement data
Thinkific Analytics provides engagement data that enables you to identify gaps in your content and improve the student experience. By understanding what students find most engaging, you can optimize your course content to better meet their needs.
-
Prove that your work is making a difference
Demonstrate the value and impact of your education programs. Thinkific Analytics enables you to show the health of your education programs, allowing you to connect back to retention, adoption, and engagement.
-
Understand your student behavior and optimize for success
By analyzing your revenue, course, and engagement data, you can identify areas where your program excels and needs improvement. Analytics helps you easily launch and iterate your program based on student data findings, driving new revenue through your education program.
Thinkific Analytic Reports
Revenue Report
Understand what’s driving your revenue, so you can grow your business. The Revenue Report displays your revenue over time in USD, so you can understand trends in your business to help you plan, optimize and grow.
The revenue dashboard features a main line graph to visualize revenue earned over time. On the dashboard, you’ll see Total Revenue, Average Revenue per User, and number of Transactions for the selected time period and product as well as:
- Product Type
- Customer type (new or returning)
- Payment type (one-time payment or subscription)
- Payment provider
- Amount
Orders Report
The Orders Report shows your completed orders over time. You can view orders from new and returning students, product type, and more, helping you optimize how you’re selling on Thinkific, and to who.
The dashboard features a main line graph to visualize completed orders over time and a pie chart to show orders from new versus existing students. You’ll also see Total Orders, the number of Unique Students, and the Top Products By Orders for the selected time period and products, as well as a list of orders broken down by:
- Product Type
- Coupon
- Payment type
- Payment provider
- New or returning student
- Amount
Enrollments Report
The Enrollments dashboard provides valuable insights into the performance of your courses and communities and allows you to understand which learning products your audience values most over time. The dashboard offers a comprehensive view of your enrollments, featuring a main line graph that visualizes enrollments over time.
The reports can be further filtered by time period, enrollment type, and product name, allowing you to identify trends and patterns that can inform your decision-making. In addition, pie charts are included to show the percentage of enrollments started and completed, providing a clear picture of engagement and retention rates.
Student Engagement Report
The Student Engagement Report does not support activity within Thinkific Communities.
Keep your audience engaged with actionable insights. The Course Engagement Report within your Student Engagement dashboard shows what content your students are most and least drawn to so you can adjust your learning program accordingly to keep them coming back.
The Course Engagement dashboard shows your student engagement with a combination of analytics and video engagement reporting. Within the engagement analytics dashboard, you can filter by time period, product name, and course name to see active and expired enrollments, enrollments that aren’t engaged, and course view percentages.
Access Your Reports
Thinkific Analytics isn't currently available on Safari. Our team is working hard to make this feature available for Safari users as soon as possible. In the meantime, we recommend using Google Chrome to access the feature.
To access your reports, go to your Admin Dashboard and click on the Analytics section located on the left-hand side. Next, choose Revenue, Orders, Enrollments, or Student Engagement from the dropdown menu.
Filter Your Reports
Tailor your reports to create meaningful and actionable insights by filtering for specific attributes. Thinkific Analytic filters allow you to focus on what's important by eliminating irrelevant data to help you save time and increase productivity. Filtering is flexible and can be adjusted as new data becomes available or when needs change.
Filters Available by Report
| Revenue | Orders | Enrollments | Student Engagement |
| Transaction Date | Order Date | Enrollment Date | Enrollment Date |
| Date Granularity | Date Granularity | Date Granularity | Product Name |
| Product Name | Order Type | Enrollment Type | Course Name |
| Product Name | Product Name |
How to Filter Your Report
- Click on the Analytics section located on the left-hand side of your Admin Dashboard
- Choose Revenue, Orders, Enrollments, or Student Engagement from the dropdown menu
- Configure your filters with specific attributes found at the top of your report
- Optional: Add additional attributes by using the Add (+) button, where applicable
- Click on the Update button in the top-right corner
Export Your Data
Exporting your reports enables you to use a variety of other tools to conduct a deeper analysis and interpretation of data, revealing trends and patterns that may have gone unnoticed. Exporting your data also allows you to revisit and reanalyze them at your convenience for ongoing learning and knowledge building to give you a greater understanding of your business over time.
How to Export a Full Dataset from a Report
You have the option to export full datasets as a CVS or PDF file.
- Select a report to export
- Optional: Filter your report to isolate a subset of data
- Click Dashboard actions (ellipses) in the top-right corner then, Download
- Select your Format using the dropdown menu and click Download
How to Export a Partial Dataset from a Report
You have the option to export partial datasets in TXT, Excel, CVS, JSON, HTML, Markdown, and PNG formats.
- Select a report to export
- Optional: Filter your report to isolate a subset of data
- Select a tile on your report and click Tile actions (ellipses) then, Download data
- Select your Format using the dropdown menu
- Optional: Configure your data set further using Advanced data options
- Click Download
Frequently Asked Questions
Why don't I see any data in my report?
Reports that do not have any data will appear blank. For example, if you only have Free courses on your site, you will see a blank report for Revenue. Make sure to check back when you start accepting payment!
Why isn't all of my student data displaying in the reports?
If a student has recently enrolled or progressed through a course chapter or lesson, you may need to wait up to 24 hours to see this activity in your engagement reports. Reporting data is updated daily at 4 am PDT.
Another possible reason student data may be missing is that a student's enrollment did not occur during the date range selected for the report. We suggest adjusting the date range for your report and re-checking the data.
I added content to my course and my student completion and progress rates went down. What happened?
If you add lessons to a course with existing enrollments, students working on the course will now have more lessons to complete. As a result, the percentage of your course that they have already completed will decrease.
This is automatically reflected in the Student Engagement Reporting, which will dynamically update student progress and completion percentages when you add or remove course content. The report will automatically refresh to reflect any changes.
If you add or remove lesson content from your courses, you will need to recalculate the progress in the Progress Report to see up-to-date progress and completion percentages in the report.
Please note that it may take up to 24 hours for your reports to update when you add or remove new course content. Reporting data is updated daily at 4 am PDT.
Can I report on purchases made outside of Thinkific?
Our analytics feature only applies to purchases made through Thinkific Payments, Stripe, and PayPal. If you are using an external payment solution, the Revenue and Orders Reports will not display data, however, you can still refer to the Enrollments and Student Engagement Reports!
What is the difference between the Order Details Report and the Revenue Details Report?
The Orders Report will only show the unique order at the time of purchase. It does not include each individual transaction for subsequent subscription and payment plan payments.
The Revenue Report will show the total revenue of each individual transaction to date.
What is the difference between the Thinkific Analytics Orders Report and the Orders Report under Market & Sell?
The Thinkific Analytics Orders Report is meant to be a report to help you analyze trends. This means it provides an overview of total orders in a time period and helps answer questions like:
- How many unique students are ordering?
- Which products a have higher order count?
- How many orders are from new versus returning customers?
The Orders Report available in Market & Sell is focused on transaction-based data to help with accounting or reviewing specific order details. This report is available on all Thinkific plans.