Boost student engagement with personalized Learning Recommendations, guiding students to content that best matches their stage, role, needs, or interests.
In this article:
Set Up Learning Recommendations
Step 1: Understand Learner Profiles and Create Product Categories
Step 2: Add the Site Page Templates Section
Step 3: Add the Learning Recommendations Question Section
Step 4: Add the Learning Recommendations Popup Section
Step 5: Add the Learning Recommendations List Section
Step 6: Add the Text and Mega Media Banner
Learning Recommendations and Learning Paths
About This Feature
Boost student engagement with personalized Learning Recommendations, tailored to match students' stages, roles, needs, and interests. These recommendations dynamically adjust based on their responses to a series of questions, ensuring a customized learning journey that guides students directly to the most relevant content!
With Learning Recommendations, you can:
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Suggest the right products to the right audience
Learning Recommendations offer an easy but personal way to direct learners to content most appropriate to them and their learning objectives. This is useful, especially if you have a variety of learner personas or have an extensive learning catalogue.
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Enhance Student Engagement
Personalized recommendations increase course participation, completion, and retention by aligning course offerings with individual student needs and interests.
Important Considerations
- Learning Recommendations is available for customers on the Plus Silver plan or higher. If you're already a Plus customer, reach out to your dedicated Customer Success Manager to learn more. Curious, but not yet on Plus? Discover how Plus can supercharge your business growth.
- Learning Recommendations are not enabled by default. Please reach out to your dedicated Customer Success Manager to learn how to add this feature to your site or to check if it is included in your existing plan.
- Learning Recommendations are not available via the Thinkific or a Branded mobile app.
- At the moment, Digital Downloads and Coaching products cannot be added to the list of recommendations.
- Some changes will not be reflected in the Site Builder as you make them. You will need to save changes and preview the page as a student to view any updates and changes.
- Learning Recommendations and Learning Paths can be combined together for a powerful combo. Learn more in the section below.
How It Works
The Learning Recommendations feature utilizes Categories to group and display recommended products and Site Theme pages and Site Builder to set up the recommendation logic and flow. The Learning Recommendation flow can be added to any Site Builder page.
You can create a series of questions that your students or prospective learners can answer. Each question can be customized and answers can be weighted and linked to one or more categories. These answers are used by the Learning Recommendations feature to accurately gauge the learner's needs and preferences.
When learners visit the page with learning recommendations they are encouraged to click on the call-to-action button to open the questionnaire. When learners answer all questions, they receive personalized product recommendations that are displayed on the same page and arranged in the order of the most relevant (based on the provided answers and relative question weights). From there, they can select and enrol in these products.
We recommend using a call-to-action button to encourage your learners to open a popup, and the below instructions reflect this recommendation. You can, however, chose to display the popup at different action (e.g. on a page load, exit intent, etc.) See Step 4 for more information.
Set Up Learning Recommendations
Learning Recommendations are not enabled by default. Please reach out to your dedicated Customer Success Manager to learn how to add this feature to your site or to check if it is included in your existing plan.
Before setting up learning recommendations, you need to understand your learner profiles and set up related categories. Do you want to segment your learners and product offerings based on their learning styles? Based on how advanced the material is? Or based on the learner type?
Once the appropriate categories are set up, you can start the setup process. Learning Recommendations can be added to any Site Builder page. To enable the feature, you will need to add the following section to a site builder page:
- Site Page Templates - this section is a required section that allows learning recommendations to be configured and displayed accurately.
- Learning Recommendation Questions - this is the section where you can configure a question and available answers. Each question requires its own section.
- Learning Recommendations Popup - this is the section that allows you to customize the popup where the questions are displayed.
- Learning Recommendations List - this is the section that appears on the page after questions are answered. It displays recommended products that are arranged in the order of the most relevant (based on the provided answers and relative question weights).
- Text and Mega Media Banner - optional. this is the section that hosts a call-to-action button that triggers the questionnaire. You can choose to display the popup at different actions (e.g. on a page load, exit intent, etc.) In this case, skip this step.
See the detailed steps below.
Step 1: Understand Learner Profiles and Create Product Categories
Before setting up learning recommendations, you need to understand your learner profiles and set up related product categories. Do you want to segment your learners and product offerings based on their learning styles? Based on how advanced the material is? Or based on the learner type?
Understanding this will help you create relevant questions and categories. See some sample questions below:
- How do you prefer to learn?
- How would you describe your familiarity with [TOPIC]?
- What topic are you the most interested in?
Once you understand your learner categories, you can create categories that will correspond to each question. For example, answering the question How do you prefer to learn? your learners might say: I prefer to learn by doing, I prefer to learn by reading, I prefer to learn by watching. Therefore, you will need to create three corresponding categories: workshop products, products with mostly text-based lessons, and products with mostly video-based lessons.
See the example below:
Learner profile group | Learner profiles | A question that captures the profile | Answers | Product categories needed |
Learning preference | Kinesthetic | How do you prefer to learn? | I prefer to learn by doing | Workshop Products |
Read / Write | I prefer to learn by reading | Products with mostly text-based lessons | ||
Visual | I prefer to learn by watching |
Products with mostly video-based lessons |
Learn how to create categories here: Categories.
Note that you can link multiple categories to one answer.
Step 2: Add the Site Page Templates Section
To start the setup, you will need to select the page where you want to display learning recommendations. Learning recommendations can be added to any Site Builder page. Before you can set up and configure the recommendation logic and flow, you will need to add the Site Pages Templates section:
- From your Admin Dashboard, go to Channels
- Select Website
- Open the page where you want to display badges
- Select +Add section
- Search for and add the Site Page Templates section on the page.
The Site Page Templates section should be listed first in the list of learning recommendations sections you add and only include one of these sections. You do not need to change the settings for this section.
Step 3: Add the Learning Recommendations Question Section
The Learning Recommendations Question section allows you to configure each question, its relative weight, and available answers and determine what answers link to which category. You will need to use the questions and categories you developed in Step 1. Each question requires its own section.
To set up the learning recommendations questions:
- On the same page from Step 2, select +Add section
- Search for and add the Learning Recommendations Question section to the page
- Edit the Question details settings group
- Check the Is this question active? box
Uncheck the box if you want to deprecate the question without deleting it. - Write your question in the Question field and provide additional context and information in the Summary field.
Use the questions you created in Step 1 - Determine how many answers can your visitors select at once in the Maximum answers allowed field
- Determine the weight of the question in the Weight field
The higher the number the more impact it will have in recommending results.The question weight allows you to prioritize questions that are the most relevant to your business, product collection, or learner profile. There is no upper limit to the number of weight you can include, however note that the weight works relative to other questions' weights. For example, if you have two question and each has a weight of 10, each question is weighted equally when determining recommendations and their order. However, if one question has a weight of 1 and the other has a weight of 100, the responses to the second question will be highly prioritized over the responses to the first question.
- Check the Is this question active? box
- Select +Add answer
- Add an answer Lable
This is what appears before each answer. Common labels include letters (A, B, C, D) or numbers (1, 2, 3, 4). - Write the Answer
Use the answers you created in Step 1. - In the Category field, select categories that relate to this specific answer
Use the categories that relate to the answers you created in Step 1. You can link up to 5 categories to a single question. -
Optionally, use the Manually added categories to list all categories that relate to the answer.
List each category on a separate line.You can use instructor name, course price, product type as categories in this field as well.
- Repeat steps 4-8 for any additional answers
- Repeat steps 1-9 for any additional questions
Step 4: Add the Learning Recommendations Popup Section
The Learning Recommendations Popup section allows you to customize the popup that appears. The popup is what hosts and displays questions you added in Step 3.
To set up the Learning Recommendations Popup section:
- On the same page from Step 2, select +Add section
- Search for and add the Learning Recommendations Popup section to the page
- Edit the ID field, if needed
Edit the ID, if desired. You will need to use this exact ID when configuring the call to action button later. - Edit the Style settings group
- Edit the Buttons settings group
- Edit the Error Messages settings group
- Edit the When to show this popup? settings group
This is the setting that allows you to define when the popup is shown. Select the SPT Button Press option when using a call-to-action button.We recommend using a call-to-action button, and the instructions reflect this recommendation. You can, however, chose to display the popup at different action (e.g. on a page load, exit intent, etc).
- Edit the Who should see this popup? settings group
These settings allow you to specify if the popup should be shown to specific learners only. Not recommended when using a call-to-action button to display a popup. - Edit the Sounds Effect settings group
These settings allow you to specify if a sound effect should be used when a popup opens.
Step 5: Add the Learning Recommendations List Section
The Learning Recommendations List section does not show up as a preview in the Site Builder. You need to save your changes and then preview the page as a student to see the changes.
The Learning Recommendations List section is the section that displays all of the recommended products, based on the learner responses. The section appears on the same page after all of the questions are answered. It displays recommended products that are arranged in the order of the most relevant (based on the provided answers and relative question weights).
- On the same page from Step 2, select +Add section
- Search for and add the Learning Recommendations List section to the page
- Edit the Section Headings settings group
- Edit the Product Database settings group
- Select the number of items to show
This determines the maximum number of products that will be shown in the recommendation list. If there are more matching products than the allowed number, only the most relevant products will be displayed. - Check or uncheck boxes to determine which product types to include (courses, bundles, or communities)
- Check if you want to Download the JSON file and upload the JSON file
Use this setting if you have a large course catalogue. See the section below to learn more. - Determine the minimum score required
The minimum score determines how many times the product needs to be associated with an answer in order to show up on the list. The higher the number, the more restrictive the criteria are and the more relevant the results are. For example, if the minimum score = 2, then a product needs to be associated with at least two answers that the student provided. If a product is associated with one answer only, it will not show up on the list. Note that making these criteria overly restrictive can lead to no / few suggestions only.
- Select the number of items to show
- Edit the Product Categories settings group
This section allows you to specify the identifier for each product type, so you can use it as a category when setting up learning recommendation questions. Most of the time, you do not need to adjust this setting. - Edit the Card settings group
This setting group determines how product cards are displayed and what happens when a card is clicked. - Select +Add exclusion and specify which products should be excluded from the recommendation list.
Products set as Hidden are not automatically removed from the recommendations list. You must add them to the exclusion list to remove them from recommendations and prevent learners from seeing these options.
Using the JSON file to load recommendations
By default, the recommendation list selects the right product to load and loads them on the page using the APIs. If you have a larger number of products that can be recommended (across all questions, answers, and categories), this can cause the page to load slowly. To improve the performance and loading speed, you can use JSON file to load product recommendations instead. To do configure that:
- In the Learning Recommendations List section, select Download the JSON file
- This will download the JSON file on your device
- In a new tab, from your Admin Dashboard, select Products
- Select Courses
- Select any existing test course or create a new test, or dummy course
- Create a Download lesson
You can keep this lesson in draft - Click Preview, then Current lesson
- Find the file you just uploaded and click Download
- The file will open in a new tab, and copy its URL
- Go back to the previous tab with the Learning Recommendations List section
- Paste the URL under the JSON URL field
Step 6: Add the Text and Mega Media Banner
The Text and Mega Media Banner section hosts a call-to-action button that triggers the popup with the questionnaire. This step is optional and the necessity of this step depends on how you choose to display the learning recommendations popup (step 4). We recommend using the call-to-action button.
You can use any other section that allows you to display a popup and specify a popup ID.
To set it up:
- On the same page from Step 2, select +Add section
- Search for and add the Text & Mega Media Banner section to the page
- Edit the Pre Heading settings group
The pre-heading shows up on top of the header. - Edit the Heading settings group
- Edit the Summary settings group
- Edit the Button (primary) settings group
- Edit the Button Text
- Set the Button Type to Open Popup
- Under Page, select the page you are on
- Under the Open link in, select Same Window
- Select Button Color Style
- Under Popup ID, provide the ID from the Step 4.
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Optionally, edit the Button (secondary) settings group
Leave blank, if you do not want to add another button. -
Optionally, edit the Content after main buttons settings group
Leave blank, if you do not want to add additional content. - Edit the Media settings group
- Edit the Layout settings group
- Optionally, edit the Section settings group
- Edit the Who should see this section? settings group
Select Section enabled? to display it for all - Optionally, edit the Smart Pages settings group
- Edit the Background settings group
- Optionally, edit the Section Effects settings group
Learning Recommendations and Learning Paths
Thinkific's Learning Paths feature makes a perfect companion to the Learning Recommendations feature! The Learning Paths feature allows you to create a curated student experience to engage with course content in an organized way. Learning Paths help you facilitate holistic learning programs, creating a more structured or formal learning initiative.
Combined together, Learning Recommendations allow you to recommend the right courses to the right learners, while Learning Paths will guide them through the recommended products as they start their journey. Together, the features ensure that your learners are supported throughout their journey: from the time they land on your site to the time they complete their courses and receive their certificates!
To use Learning Paths, make sure to include Learning Path bundles in the categories used for recommendations.
Student Experience
When learners visit the page with learning recommendations they are encouraged to click on the call-to-action button to open the questionnaire. When learners answer all questions, they receive personalized product recommendations that are displayed on the same page and arranged in the order of the most relevant (based on the provided answers and relative question weights). From there, they can select and enrol in these products.