Starting August 13, 2026, Thinkific is increasing prices by approximately 10% on Basic, Start, Grow, Legacy Pro and Fixed Growth plans. This article explains what's changing, who is affected, when the new pricing takes effect, and your options.
APPLIES TO:
- Plan: Basic, Start, Grow (and legacy Pro and Fixed Growth)
- Role: Site Owner
Why Prices Are Changing
This is our first subscription price increase since 2022. The update reflects the significant investment made in the platform over the past four years, including the New Thinkific Experience, a rebuilt Learner Hub, the New Course Builder, Communities with live events, and full mobile app support.
We've updated our Terms of Service to provide clearer information about subscription renewals and your cancellation rights. You can review them at thinkific.com/terms-of-service.
Which Plans Are Affected
Basic, Start, Grow, Legacy Pro, and Fixed Growth plans are affected - including monthly and annual billing. The Expand plan is not changing. Existing non-profit customers and customers with active discounts on their accounts are also exempt.
Basic, Start, and Grow Plans
Monthly pricing
Your monthly price when you pay for your Thinkific plan on a monthly basis
| Plan | Current | New |
| Basic | $49 USD/mo | $54 USD/mo |
| €48 EUR/mo | €53 EUR/mo | |
| £42 GBP/mo | £46 GBP/mo | |
| Start | $99 USD/mo | $109 USD/mo |
| €97 EUR/mo | €107 EUR/mo | |
| £84 GBP/mo | £92 GBP/mo | |
| Grow | $199 USD/mo | $219 USD/mo |
| €195 EUR /mo | €213 EUR/mo | |
| £169 GBP/mo | £186 GBP/mo | |
| Expand | $499 USD/mo | No change |
| €488 EUR/mo | No change | |
| £425 GBP/mo | No change |
Annual pricing
Your price per year, and per month, when you pay for your Thinkific plan on an annual basis
| Plan | Current | New |
| Basic | $432 USD/yr ($36 USD/mo) | $475 USD/yr ($40 USD/mo) |
| €422 EUR/yr (€35.17 EUR/mo) | €468 EUR/yr (€39 EUR/mo) | |
| £367 GBP/yr (£30.58 GBP/mo) | £408 GBP/yr (£34 GBP/mo) | |
| Start | $888 USD/yr ($74 USD/mo) | $978 USD/yr ($82 USD/mo) |
| €868 EUR/yr (€72.33 EUR/mo) | €948 EUR/yr (€79 EUR/mo) | |
| £754 GBP/yr (£62.83 GBP/mo) | £828 GBP/yr (£69 GBP/mo) | |
| Grow | $1788 USD/yr ($149 USD/mo) | $1968 USD/yr ($164 USD/mo) |
| €1748 EUR/yr (€145.67 EUR/mo) | €1908 EUR/yr (€159 EUR/mo) | |
| £1518 GBP/yr (£126.50 GBP/mo) | £1668 GBP/yr (£139 GBP/mo) | |
| Expand | $ USD/mo | No change |
Legacy Plans
Monthly pricing
Your monthly price when you pay for your Thinkific plan on a monthly basis
| Plan | Current | New |
| Pro | $99 USD/mo | $109 USD/mo |
| €97 EUR/mo | €107 EUR/mo | |
| £84 GBP/mo | £92 GBP/mo | |
| Fixed Growth (Pro+Growth) | $149 USD/mo | $169 USD/mo |
| €146 EUR/mo | €166 EUR/mo | |
| £126 GBP/mo | £143 GBP/mo |
Annual pricing
Your price per year, and per month, when you pay for your Thinkific plan on an annual basis
| Plan | Current | New |
| Pro | $948 USD/yr ($79 USD/mo) | $1044 USD/yr ($87 USD/mo) |
| €927 EUR/yr (€77.25 EUR/mo) | €1020 EUR/yr (€85 EUR/mo) | |
| £805 GBP/yr (£67.08 GBP/mo) | £876 GBP/yr (£73 GBP/mo) | |
| Fixed Growth (Pro+Growth) | $1428 USD/yr ($119 USD/mo) | $1620 USD/yr ($135 USD/mo) |
| €1396 EUR/yr (€116.33 EUR/mo) | €1584 EUR/yr (€132 EUR/mo) | |
| £1212 GBP/yr (£101 GBP/mo) | £1368 GBP/yr (£114 GBP/mo) |
When the New Price Takes Effect
When the increase applies depends on your billing type:
- Monthly customers: The new price applies at your first billing cycle on or after August 13, 2026.
- Annual customers: The new price applies at your next renewal date on or after August 13, 2026. If your renewal is before August 13, your current price holds until the following renewal.
Your plan features stay the same. The price change does not affect your access to any features, your content, your courses, or your learners.
Frequently Asked Questions
I'm on an annual plan. Do I have to pay the difference before my renewal date?
No. You will only pay the new price at your next renewal on or after August 13, 2026 - nothing changes before that date.
I'm on a non-profit or discounted plan. Am I affected?
Existing non-profit customers are exempt from this change. Customers with active discounts on their accounts are also excluded and will remain at their current pricing. If you received a notice email and believe this applies to you, reply to that email or contact support directly.
Can I lock in my current price before the increase?
If you switch from monthly to annual billing before August 13, 2026, your current monthly rate converts to the current annual rate - and the new pricing won't apply until your next renewal in 2027. Annual billing also includes the standard 25% discount (20% for legacy plans). Contact support to make the change.
What if I want to cancel or downgrade?
We’re here to help. Whether you have questions about the change, want to explore your options, or just want to talk it through, our team is here for you. You can cancel at any time without charge or other penalty, through your Account settings. If you cancel before your next billing date, no further charges apply and you'll retain access through the end of your current period. For annual plans, if you cancel after your renewal date and your jurisdiction requires it, you may be entitled to a pro-rata refund of the unused portion of your current annual term, processed within 15 calendar days.
A reminder that if you switch to annual billing before August 13, you'll lock in your current rate for another year before the new pricing takes effect - plus the standard 25% annual discount (20% for legacy plans). To make that change or explore your plan options, our support team is happy to help.
Why doesn't my invoice page show the new pricing?
The invoice page will not display updated pricing until August 13. Until then, the price shown on your invoice page may not reflect what you will actually be charged. Use the pricing information in this article to confirm your upcoming charges.
If your next billing date is August 13 or later:
New pricing is already in effect for your account, but your invoice page will not reflect it until August 13. Refer to this article for your correct upcoming charges.
If your next billing date is before August 13 (for example, July 20):
New pricing does not apply to that bill - you will be charged at your current rate. Your invoice page will continue to show the pre-August 13 pricing through the rest of July and into August, so it won't yet reflect what you'll see for your following billing cycle. This is expected - the invoice page updates automatically on August 13 and will display the correct pricing from that point forward.
Related Articles
- Learn more: Thinkific Plans and Pricing
- Learn more: Update Your Thinkific Subscription Plan
- Learn more: Cancel Your Thinkific Subscription