A third-party payment gateway fee applies to transactions processed on Stripe. As we expand the availability and functionality of other third-party payment processors in the future, the third-party payment gateway fee will apply. The fee does not apply to transactions processed through TCommerce - our proven selling and payments solution with features to help you boost sales, process payments, streamline business admin and track success. Migrate to TCommerce to avoid the fee!
We want to emphasize that finding a solution that works best for you is our priority. We are here to support you, so check out the article below to learn more.
Note that as of November 6th, 2024, the third-party payment gateway fee applies to EU customers who continue using Stripe, and in the future other third-party payment providers, such as PayPal. This fee was rolled out for customers in the US, Canada, and the UK on July 3, 2024.
- For the full list of countries, see: Who Does This Fee Apply To?
- For the options and next steps, see: What Are My Options?
In this article:
What Is a Third-Party Payment Gateway Fee?
Third-Party Payment Gateway Fee Rollout in the EU Countries
Why We Are Introducing This Fee
When Does This Fee Go Into Effect?
I'm Already Using Thinkific Payments
I'm Using Stripe or Another Third-Party Payment Gateway
Third-Party Payment Gateway Fee
What Is a Third-Party Payment Gateway Fee?
The Third-Party Payment Gateway fee is charged on all transactions processed using Stripe (in the future all third-party payment providers such as Paypal), as a percentage of the transaction value.
Sign up for Thinkific Payments today to avoid the fee and get access to the exclusive suite of TCommerce tools and features! Our customers on TCommerce sell more — it’s as simple as that.
The fee does not apply to transactions made through Thinkific Payments - our custom payment processor available on TCommerce.
TCommerce is our exclusive, tailor-made payments and selling solution, designed specifically to supercharge education businesses in selling digital products. TCommerce was built to help you sell more and spend less time doing it by taking demanding admin and accounting work off your plate—and we’re continuing to build and invest here.
Our customers on TCommerce sell more, earn more, and have larger transactions:
- Customers on Thinkific Payments see up to 22% larger average transaction sizes
- Customers offering Buy Now, Pay Later payment methods earn 7.5% more revenue on average
- Customers offering Gifting see up to 6.2% higher transaction sizes
Between TCommerce and third-party providers, you can choose the best set-up for your business. You have more than 2 months to prepare, and whatever you choose, we’re here to support you and get you set up for success.
Third-Party Payment Gateway Fee Rollout in the EU Countries
Note that as of November 6th, 2024, the third-party payment gateway fee applies to EU customers who continue using Stripe, and in the future other third-party payment providers, such as PayPal. This fee was rolled out for customers in the US, Canada, and the UK on July 3, 2024.
For the full list of countries, see: Who Does This Fee Apply To?
For the options and next steps, see: What Are My Options?
Why We Are Introducing This Fee
Customers in TCommerce see 22% higher transaction sizes, and we're investing heavily in this solution to help you sell more. That said, we will also continue to support third-party payment providers like Stripe and PayPal.
We take decisions like this very seriously and know that some of our customers may prefer third-party payment providers. This fee ensures we can maintain these integrations, and continue to provide you with that choice.
If you don't want to pay this fee, you can avoid it by switching to Thinkific Payments, powered by TCommerce. As of today, thousands of creators have already activated Thinkific Payments and we know that customers on TCommerce sell and earn more.
As a driver to move our customers onto TCommerce, where you can benefit from this increased product innovation and join in on the customer success we’re seeing, all transactions processed on Stripe (as well as other third-party payment providers in the near future) will incur a fee.
If this introduces a challenge to your business that we haven’t foreseen, please email us at: payments-support@thinkific.com.
We will always work to find a solution that ensures you are set up for success on Thinkific.
We are continuously working to build features and solutions that are informed by real customer needs and feedback.
Coming soon to TCommerce:
- Sales Tax Solution rolling out for UK & EU sales - available now!
- Abandoned Checkout - available now!
- Priority customer support with extended hours
- Checkout customization options with your own branding
- Sales Tax resources and simplified student exemption process
- Invoicing
- New Payment Methods
- Ongoing reporting & analytics improvements
- Multi-currency pricing
- And much more to come later this year, and ongoing in the future!
Who Does This Fee Apply To?
The fee will apply to customers in the US, Canada, the UK, and the EU who continue using Stripe, and in the future other third-party payment providers, such as PayPal. See the full list of countries below:
Countries where the Third-Party Payment Gateway Fee
Fee applies starting July 3rd, 2024:
- Canada
- The United Kingdom
- The United States
Fee applies starting November 6th, 2024:
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Estonia
- Finland
- France
- Denmark
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
How Much Is the Fee?
The transaction fee will be charged on all sales processed through third-party payment gateways as follows:
Plan | Free | Basic | Start | Grow | Expand | Plus |
Legacy Plan | Starter | Essentials | Pro / Business | Pro + Growth | Premier / Advanced | |
Transaction Fee | TCommerce required* | 5.0% | 2.0% | 1.0% | 0.5% | No fee at this time |
*See the Updates to the Free plan section below.
We want to support your growth and grow with you. This fee will only apply to your first $1M in sales made through Thinkific in a calendar year, after that we will waive the fee.
Customers processing payments on Thinkific Payments — our payment processor on TCommerce – will not incur this fee.
When Does This Fee Go Into Effect?
The fee went into effect on July 3rd, 2024 for creators in the United States, Canada, and the UK.
The fee went into effect on November 6th, 2024 for creators in the EU countries.
Updates to the Free Plan
As part of the ongoing commitment to delivering the best value to creators in all stages of their journey, as of July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries), Thinkific Payments is the default and required payment processor to creators on Free plans.
If you are on a Free plan and using Stripe, Paypal, or other third-party payment processors, July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries) your access to third-party payment providers (including Stripe and Paypal) is revoked. To ensure that your business is not impacted, you will need to migrate to Thinkific Payments before the deadline by following these step-by-step instructions: Thinkific Payments Migration Guide.
What Are My Options?
I'm Already Using Thinkific Payments
If you are already using Thinkific Payments, no further action is needed! The fee will not apply to the transactions made using Thinkific Payments and you already have access to the TCommerce suite of tools.
I'm Using Stripe or Another Third Party Payment Gateway
If you are using Stripe, you have two options:
Option 1: Set Up TCommerce, Powered by Thinkific Payments
TCommerce is free on all Thinkific plans and takes about 10 minutes to set up. Follow our step-by-step instructions here: Thinkific Payments Migration Guide.
Once you’re set-up, you’ll be able to:
- Process your payments all in one place, and access our suite of selling and admin tools
- Get dedicated support from our Customer Support team, now with faster response times
- Avoid third-party payment gateway fees
Option 2: Stay with a Third-Party Payment Provider
We understand that in some cases you might prefer to stay on Stripe or another third-party payment provider. You have the option to do so, however you will see a third-party payment gateway fee on all your transactions using Stripe starting July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries). The fee will be expanded to all third-party providers in the near future.
As your trusted partner, we’re committed to supporting your success on Thinkific. We built TCommerce to be the best payment and selling solution for education businesses.
At the end of the day, our intent with this change is 100% focused on helping our customers sell more and grow with us on Thinkific—and to avoid fees whenever possible.
But if this introduces a challenge to your business that we haven’t foreseen, please reach out to us through your Admin Dashboard by following these instructions or email us directly at payments-support@thinkific.com!
We will always work to find a solution that ensures you are set up for success on Thinkific.
Frequently Asked Questions
We understand that you might have more questions! Please review the responses below. If you still have any questions, please reach out to us through your Admin Dashboard by following these instructions or email us directly at payments-support@thinkific.com!
Third-Party Payment Gateway Fee
I'm very concerned about / upset by this fee and its impact on my business
We understand that any change to your business, especially when it comes to pricing, can be frustrating. First and foremost, we want to be clear that this fee is entirely optional, and only applies when you’re not using TCommerce. On TCommerce, not only can you avoid this fee, but you’ll benefit from our robust, proven suite of selling, accounting and payments tools that will help you sell more and save time.
That’s why we’ve been heavily investing in these tools that will help you grow with us on our platform. We built TCommerce specifically for education businesses and creators like you, to help you sell more and save time.
And we’re seeing it pay off for those who use it: Thinkific customers on TCommerce sell more, earn more, have increased conversions and larger transactions overall. Based on this customer success, we’re narrowing our development focus here. This means our product team can focus their time and efforts on continuously delivering innovative solutions to help you sell more, in less time.
And remember that you do still have a choice — we’re not removing access to third-party payment gateways for our customers on paid plans. We will continue to support connectivity to third-party payment solutions, like Stripe or PayPal, ensuring you always have a choice on the best setup for your business. Whatever you choose, we’re here to support you and get you set up for success.
However, if you still feel concerned about the fee, please reach out to us through your Admin Dashboard by following these instructions or email us directly at payments-support@thinkific.com! We will assess your specific situation and offer a pathway that would work in your situation.
I accept all payments through Stripe/PayPal/other third-party payment processors, does this fee affect me?
Based on the data-back customer success that we’ve seen, we’re increasing our innovation and investment in TCommerce, and we’re looking to move our customers onto TCommerce, ultimately fueling your success.
We understand not all of our customers are ready to migrate to TCommerce today, so we’ll continue to offer access to third-party payment providers like Stripe and PayPal.
But TCommerce is where our customers thrive when it comes to increasing sales. So as an incentive to move our customers onto TCommerce, where you’ll benefit from increased product innovation and the proven customer success we’re seeing, all transactions processed on Stripe (and in the future, all third-party payment providers) will incur a fee as of July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries).
By moving to TCommerce, you will avoid these fees and will benefit from proven selling tools that help our customers sell more, earn more and have larger transactions.
How can I avoid the fee?
By moving to TCommerce, you will avoid these fees and will benefit from proven selling tools that help our customers sell more, earn more and have larger transactions.
TCommerce is not available in my country, will I still be charged this fee?
No, you will not be charged a fee if you are not able to use TCommerce in your country. Currently, TCommerce is supported in the following countries: Thinkific Payments Supported Countries. We are continuously rolling out TCommerce in new countries, so when this becomes available to you, we will let you know and you will be given ample notice about any upcoming fees associated with third-party payment providers.
I am on a Plus plan. Does this fee affect me?
No, at this time, the third-party payment gateway fee will not apply to Plus customers.
Will this % fee continue to be applied no matter how much money I make? / Is there a cap on the fee?
We want to support your growth and grow with you. This fee will only apply to your first $1M in sales per calendar year — after that, we will waive the fee. Remember that the fee does not apply if you’re processing payments on TCommerce (Thinkific Payments).
As we are launching this fee halfway through 2024 on July 3, 2024 (for creators in the US, Canada, and the UK) and on November 6th, 2024 (for the EU countries), and remain in place until December 31, 2024, this sales cap will be prorated in 2024, For example, this means that if you are located in Canada and exceed $500,000 in sales (half of the $1M maximum) after July 3 but before December 31, 2024, we will stop charging the fee on the date that you exceed $500,000 in sales.
For 2025, the fee will begin again on January 1 and remain in place until December 31, or until you reach $1M in sales, and the same logic will apply in subsequent years.
I have a lot of concerns about this fee!
We understand that you might have concerns, and we are here to help! Please reach out to us through your Admin Dashboard by following these instructions or email us directly at payments-support@thinkific.com. We will always work to find a solution that ensures you are set up for success on Thinkific.
TCommerce
Why would I choose TCommerce over Stripe or another third-party payment provider?
Thinkific customers on TCommerce sell more. We built TCommerce specifically for creators and education businesses, to help you sell more, and spend less time doing it. We’ve seen the data: Thinkific creators on TCommerce earn more, have increased conversions and have larger transaction sizes overall.
Based on the customer success we’ve seen, we’re doubling down on our investment and innovation in TCommerce. Because TCommerce is the best way to grow your business on Thinkific, and customers who are not on TCommerce are going to miss out on our continued innovation here.
Success stats of TCommerce features:
- Customers on Thinkific Payments have seen up to 22% larger average transaction sizes.
- Gifting can boost transaction sizes by up to 6.2%.
- Customers who offer Buy Now, Pay Later payment methods (e.g. Affirm, Klarna, AfterPay) see higher transaction sizes and earn 7.5% more revenue on average
- Orders with an Order Bump have a 20% larger average transaction size
- Smart Retries help TCommerce customers to earn up to 30% more revenue
Additionally, you will avoid any third-party payment gateway fees if you’re using TCommerce.
A feature I need is missing / TCommerce does not offer a feature I use.
We are always working to improve and enhance our in-house payments and selling solutions to help you sell more and spend less time doing it. 2024 will be no exception, as we have exciting plans to boost our investment, innovation and development efforts in building out TCommerce to help you grow your business on Thinkific.
We’re also always looking to hear your feedback and requests so that we can assess and prioritize what we build next to will help your business grow.
I do not care about these selling tools and want to see more improvements to the core product.
We understand that you might feel like we’re diverting resources away from our core product to focus on selling tools that may not be important to you; however, we have continued to add resources across our core business and will always be working to enhance all areas of our product. This year you’ll see a number of new features and functionalities across our product, both TCommerce and more broadly, to continue to fuel your success, including:
NON-TCOMMERCE FEATURES:
- AI Course Outline Generator
- AI Quiz Generator
- New and improved Landing Pages
- Toggle to Hide Financial Data from Site Admins
- Ability to Archive products
- Spotify Partnership Opportunity
- Refreshed Creator Home
- New Digital Downloads product
- New Live Events product - coming soon!
TCOMMERCE FEATURES:
- Gifting
- Group Orders
- Sync with QuickBooks
- Integration with Xero
- Payment webhooks
- Sales Tax Solution for UK & EU sales
- Branded checkout customization options
- Sales Tax resources and simplified student exemption process - coming soon!
- Multi-currency pricing - coming soon!
- More financial integrations
- Ongoing reporting & analytics improvements
Are the fees on TCommerce the same as on Stripe?
In most countries, transaction fees on TCommerce are the same as Stripe, so when it comes to processing on Thinkific Payments, you’re not paying any more than you would on Stripe. See the details here: Thinkific Payments Supported Countries and Transaction Fees.
While there is a higher fee for transactions processed with Buy Now, Pay Later payment methods, Thinkific customers who offer Buy Now, Pay Later see higher transaction sizes, higher conversion rates, and earn 7.5% more revenue on average. So while there is a higher transaction fee with these payment methods, you'll see an increase in conversions and sales from a brand new audience with new buying power made possible with Buy Now, Pay Later.
The only other additional fee you would see would be a 0.5% fee on the US, Canadian, UK, and EU purchases, which is our Sales Tax and VAT Solution that we built with Stripe, which simplifies tax management for your US, Canadian, UK, and EU sales (where tax is applicable).
This means that for sales in the US and Canada, you would no longer need to track where each of your students is purchasing from, track what those provincial and state tax laws are for the tax threshold and type of digital product in the area they're located, and wouldn't need to register and remit your sales tax in those jurisdictions - saving your team plenty of manual hours (and the cost of a human manually monitoring your transactions) and ensuring your business is compliant.
For sales in the UK and the EU, you can save your valuable time and energy on calculating and charging sales tax and VAT. We'll handle it all so you can get back to creating content and engaging your audience.
If you are currently using a solution like Quaderno to manage your sales tax, this solution can help to remove the cost of that license from your business expenses.
What support is offered on TCommerce?
Being fanatical about customer success is a Thinkific core value, and providing amazing customer support is something we are committed to. We want to ensure that anytime you have a question about TCommerce, you’ll have easy access to the answer you are looking for.
Our Help Center offers access to articles that will help answer any question you have about using Thinkific for your online business. By moving to TCommerce, you will also get priority support have can help you answer any questions, now with faster support times.
We are also actively working on plans to improve our support availability specific to TCommerce with a goal of offering more personalized and timely help when you need it.
Migrating to TCommerce
Will you be forcing all creators to move over to TCommerce?
We are not forcing paid customers to move over to TCommerce at this time. While we are excited about the proven value that TCommerce brings to creators like you, we also understand the value of having options, so that you can choose the solution that is the best fit for your business.
However, note that by staying on Stripe, Paypal, or any other third-party payment provider you will incur the third-party payment gateway fee.
How much time does it take to migrate to Thinkific Payments?
Migrating to Thinkific Payments from Stripe is simple and only takes about 10 minutes. You just need to ensure you have some key information about your business, which you’ll need as part of the setup process. First, you’ll set up your Thinkific Payments account by following the instructions in this guide.
Your students' pre-existing subscriptions, payment plans, and billing cycles will automatically migrate to Thinkific Payments. All new transactions processed after the migration will be done through Thinkific Payments. This migration will occur 30–60 days after setting up your Thinkific Payments account and our team will notify you of the upcoming migration - you also have the option to opt out of this migration or delay the migration. You can find more details about this in our Thinkific Payments Migration Guide.
What happens to my existing subscriptions?
Your students' pre-existing subscriptions, payment plans, and billing cycles will automatically migrate to Thinkific Payments. All new transactions processed after the migration will be done through Thinkific Payments. This migration will occur 30–60 days after setting up your Thinkific Payments account and our team will notify you of the upcoming migration - you also have the option to opt out of this migration or delay the migration. You can find more details about this in our Thinkific Payments Migration Guide.
Moving from Stripe to Thinkific Payments sounds like extra work for me - do you offer migration services?
While we don’t offer migration services, the process to migrate to TPay only takes minutes! We have a guide on how to migrate to Thinkific Payments here, and you can always reach out if you have any questions along the way!
If I try TCommerce and find it isn’t right for me, can I move back to Stripe?
If you want to migrate back to Stripe, it’s as simple as us simply turning Thinkific Payments off for you, and can be accomplished by submitting a request to our support team. Once turned off, all net new transactions will automatically be processed via Stripe. Any existing subscriptions or payment plans will stay within Thinkific Payments until their completion.
Please email payments-support@thinkific.com for assistance. Note that once back on Stripe the fee would then apply to your transactions processed on Stripe (or any third-party payment gateway that is not TCommerce).
I'm on a legacy plan, do I need to upgrade to be able to use TCommerce?
No. If you are on one of our legacy plans, you can enable TCommerce without upgrading. Get started by following the instructions here: Migrate to Thinkific Payments: A Step-by-Step Guide
Changes to the Free Plan
I am on a Free plan. What happens now?
As part of the ongoing commitment to delivering the best value to creators in all stages of their journey, as of July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries), Thinkific Payments is the default and required payment processor to creators on Free plans. If you are on a Free plan and using Stripe, Paypal, or other Third Party Payment Gateways, you will need to migrate to Thinkific Payments: Thinkific Payments Migration Guide.
What if I do not move to TCommerce by the deadline?
If you are on a Free plan and do not move to TCommerce by July 3rd, 2024 (for creators in the US, Canada, and the UK) and as of November 6th, 2024 (for the EU countries), you will no longer be able to accept payments from your students.
Still have questions?
If you have any additional questions, please don't hesitate to reach out to us through your Admin Dashboard by following these instructions or email us directly at payments-support@thinkific.com and we will be happy to help!