Build new lead streams with digital downloads! Collect visitors' emails for further marketing by using new or existing content and our AI-powered landing pages.
In This Article:
About Digital Downloads as Lead Magnets
How Free Lead Magnet Digital Downloads Work
Differences between a Free Lead Magnet and a Paid Digital Download
About Digital Downloads As Lead Magnets
Want to generate leads using coaching sessions or a webinar? Check out Use Coaching & Webinars as Lead Magnets.
Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content like eBooks, templates, guides and more, and sell them as a digital download, giving more opportunities for your audience to engage with your learning content.
With Digital Downloads, you can create and offer downloadable files for your leads and existing customers. Common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets - it can be just about anything you can think of!
Digital Downloads are perfect for capturing leads and creating your audience. Get customers' information in exchange for a piece of digital content and start creating your email list fast. Market to the audience who is interested in your products using our Email Automation feature or offer them promotional prices.
Learn more about Digital Downloads here: Drive Leads and Revenue with Digital Downloads.
How Free Lead Magnet Digital Downloads Work
Follow the steps outlined here to create your Digital Download product: Drive Leads and Revenue with Digital Downloads.
A Digital Download product can be turned into a free lead magnet to help you capture leads and collect visitors' emails. To create a Free Lead Magnet Digital Download select the corresponding option when setting the product price.
When the Free Lead Magnet option is selected, the system will automatically create an AI-generated landing page with a free lead magnet layout designed specifically to capture visitors' information. The landing page will not link to the checkout page. Instead, visitors will be asked for their contact information. Once the information is provided, students can access the digital download and their information is added to the Leads Table.
You can always change the type of digital download from free lead magnet to paid by changing its price. Note, however, that the landing page will be automatically adjusted and need to be reviewed.
Differences between a Free Lead Magnet and a Paid Digital Download
The Digital Download product will look and behave differently, depending on the pricing setting. See the key differences below:
| Differences | Free Lead Magnet | Paid Digital Download |
| Appears on the All Products page | Yes | Yes |
| Can be added to Bundles or Memberships | No | Yes |
| Appears in Affiliate, Revenue Share, or Coupon menus | No | Yes |
| The duration of access to the download can be limited | No | Yes |
| Can be used as an Order Bump | No | Yes |
| When a download is accessed, a user is created | No | Yes |
| When a download is accessed, a lead is created | Yes | No |
Other features work the same way for both Free Lead Magnet and Paid Digital Downloads.
Visitor Experience
When your digital download product is published, your visitors can find your product landing page via a direct URL. When visiting the page, students are encouraged to submit their contact information in exchange for the download. Students will NOT need to create to create an account, making it easy for visitors to submit information and access the download.
Once students submit their name and email address, they will be redirected to the page where they can download the requested file. Additionally, they will receive an email with the download link.
Customers going through a Free Lead Magnet flow will NOT create a user account. Instead, they will be added to the Leads Table only.
Creator Experience
Free Lead Magnet digital downloads will not appear in the Coupons table, Affiliates menu, or Revenue Share menu. You will not be able to add Free Lead Magnets to Bundles or Memberships.
Once a student signs up, they will show up in the Leads table and you will receive a new lead email notification (if enabled). Learn more here: Manage Your Leads.
You can monitor the performance of your lead magnets through the Thinkific Analytics: Leads Dashboard - this dashboard provides comprehensive visibility into top-of-funnel page views, lead capture and student conversion. This dashboard allows you to analyze and improve your lead generation and conversion efforts.
Learn what to do with your leads here: Manage Your Leads.
Set up a sales flow using Thinkific's Email Automation feature to start converting the leads into paying customers!
Frequently Asked Questions
Can I use Free Lead Magnet Digital Downloads with Zapier or webhooks?
Yes! Free Lead Magnet Digital Downloads will trigger a New Lead webhook and Zapier trigger. Learn more: Manage Your Leads.
Can I use Free Lead Magnet Digital Downloads with Order Bumps?
Only Paid Digital Downloads can be used as order bumps.
What should I do with newly acquired leads?
Start converting your warm leads into paying customers using Thinkific's Email Automation feature! Alternatively, you can manage your leads and send them to other platforms. See: Manage Your Leads.