Incomplete Purchase Reminder emails help you recover missed sales opportunities while encouraging learners to try their purchase again by reminding them of the value they're missing.
In this article:
About Incomplete Purchase Reminders
Incomplete Purchase Reminder email notifications tackle the challenges you might encounter as a Creator striving to monetize your unique genius. Despite successfully attracting potential learners, incomplete purchases, often caused by payment declines such as insufficient funds or expired cards, can lead to missed opportunities and lost revenue for your business.
The Incomplete Purchase Reminder is a simple yet crucial tool to help you bridge this gap and boost conversion rates by reminding your prospective learners of the value awaiting them, and encouraging them to come back to your checkout and retry their purchase.
How Incomplete Purchase Reminders Work
The Incomplete Purchase Reminder feature is enabled by default for paid Creators using TCommerce through the adoption of Thinkific Payments. However, you have the flexibility to disable this feature if you prefer not to send these reminders to your audience.
When enabled, Incomplete Purchase Reminder email notifications are sent to all buyers who encountered difficulties completing their purchase at the checkout, following the submission of the checkout form. This notification is sent only if the prospective buyer hasn't successfully completed their purchase within 2 hours of the initial failed attempt.
Additionally, to prevent spamming, if the same prospective buyer experiences multiple failed attempts for the same product within 2 hours of the first failure, only one Incomplete Purchase Reminder email will be sent.
- Incomplete Purchase Reminder notifications cannot currently be customized
- The Incomplete Purchase Reminder feature is not available if you are processing transactions solely through Stripe or Paypal. Thinkific Payments must be connected and verified on your site.
How to Enable or Disable Incomplete Purchase Reminders
Site Owners and Site Admins can manage Incomplete Purchase Reminder notifications for the entire site by toggling the feature on or off. When enabled, these email notifications are sent for failed purchase attempts on priced products. This means that prospective buyers will not receive an email notification for failed purchase attempts on Free or Free Preview products.
- Select Student Support then Notifications from your Admin Dashboard
- Select Settings under the Student Notifications
- Toggle on/off Order Recovery Email
Frequently Asked Questions
Will I be charged additional fees to use the Incomplete Purchase Reminder feature?
No, there are no additional fees being charged for this feature.
Will the Incomplete Purchase Reminder notification be sent if the attempted payment made was through PayPal or Stripe?
Yes, provided you have TCommerce enabled, the Incomplete Purchase Reminder will be sent for all failed payment attempts, for all payment methods that might fail.
Is the Incomplete Purchase Reminder notification the same as the Failed Payment email?
No, the Failed Payment email is for renewal payments. The Incomplete Payment Reminder notification is sent for a first-time payment on a new order.
Is the Incomplete Purchase Reminder notification the same as an abandoned cart notification?
While an Incomplete Purchase Reminder notification might seem similar to an abandoned cart notification, they operate somewhat differently.
A prospective student might abandon their purchase at various points in the checkout flow. For example, some prospective students arrive at the checkout page but abandon this without ever engaging with the page or checkout form, others might just enter their name, but never complete the full checkout form.
The Incomplete Purchase Reminder notification is sent only to prospective students who demonstrate a clear intent to buy by having completed the checkout form and attempting to pay for their purchase.
Put differently, this notification is sent when a prospective student has completed the checkout form and clicked on the “Complete Purchase” button, but their purchase fails and payment declines, due to reasons such as insufficient funds or expired cards.