Incomplete Purchase Reminder emails help you recover missed sales opportunities while encouraging learners to try their purchase again by reminding them of the value they're missing. Upcoming Payment Reminder emails notify students about the upcoming annual subscription payment and are a great tool to help prepare learners for the payment and avoid bill shock.
In this article:
How to Enable or Disable Automated Reminders
About This Feature
TCommerce suite of tools includes several automated reminders that can help you save time and sell more. You no longer need to worry about manually reaching out to customers to check in on their purchases or set up complicated workarounds to remind users about upcoming payments.
About Incomplete Purchase Reminders
Incomplete Purchase Reminder emails help you recover missed sales opportunities while encouraging learners to try their purchase again by reminding them of the value they're missing.
Incomplete Purchase Reminder email notifications tackle the challenges you might encounter as a Creator striving to monetize your unique genius. Despite successfully attracting potential learners, incomplete purchases, often caused by payment declines such as insufficient funds or expired cards, can lead to missed opportunities and lost revenue for your business.
The Incomplete Purchase Reminder is a simple yet crucial tool to help you bridge this gap and boost conversion rates by reminding your prospective learners of the value awaiting them and encouraging them to come back to your checkout and retry their purchase.
About Upcoming Payment Reminders
Upcoming Payment Reminder emails notify students about the upcoming annual subscription payment. These reminders are a great tool to help prepare learners for the payment and avoid bill shock. Reminding learners about the upcoming payment can help you reduce churn from students who were unprepared to make a payment, enhance customer relationships, and reduce the time you spend answering learners' questions about payments.
How It Works
Incomplete Purchase Reminders are available to creators on all paid plans, while the Upcoming Payment Reminders are available to creators on all plans (including Free). The Automated Reminder are enabled by default for Creators using TCommerce through the adoption of Thinkific Payments. You can disable this feature if you prefer not to send these reminders to your audience.
How Incomplete Purchase Reminders Work
This feature is available on the Basic plan and above.
When enabled, Incomplete Purchase Reminder email notifications are sent to all buyers who encountered difficulties completing their purchase at the checkout, following the submission of the checkout form. This notification is sent only if the prospective buyer hasn't successfully completed their purchase within 2 hours of the initial failed attempt.
Additionally, to prevent spamming, if the same prospective buyer experiences multiple failed attempts for the same product within 2 hours of the first failure, only one Incomplete Purchase Reminder email will be sent.
When enabled, these email notifications are sent for failed purchase attempts on priced products. This means that prospective buyers will not receive an email notification for failed purchase attempts on Free or Free Preview products.
How Upcoming Payment Reminders Work
The Upcoming Payment Reminder is sent to learners with yearly subscriptions 3 days before the subscription renewal date.
The email will outline when the subscription will be renewed, how much will a learner be charged, and will include the link to the Manage Subscriptions page.
Important Considerations
- Currently, Automated Reminder notifications cannot be customized.
- Automated Reminders are available exclusively to tenants on TCommerce. To access this feature, as well as other powerful features on TCommerce that help you save time and sell more, enable Thinkific Payments on your account: Thinkific Payments.
- Incomplete Purchase Reminders are available to creators on all paid plans, while the Upcoming Payment Reminders are available to creators on all plans (including Free).
- Upcoming Payment Reminders will not be sent for any payment plans or daily, weekly, or monthly subscriptions.
How to Enable or Disable Automated Reminders
Site Owners and Site Admins can manage Automated Reminder notifications for the entire site by toggling the feature on or off.
- From your Admin Dashboard, select Users
- Select Notification Emails
- Select Settings under the Student Notifications section
- Toggle on/off Incomplete purchase reminder or Upcoming payment reminder
Frequently Asked Questions
Will I be charged additional fees to use the Automated Reminder feature?
No, there are no additional fees being charged for this feature. Enable Thinkific Payments to get access to this and other powerful TCommerce features that help you save time and sell more.
Is the Incomplete Purchase Reminder notification the same as the Failed Payment email?
No, the Failed Payment email is for renewal payments. The Incomplete Payment Reminder notification is sent for a first-time payment on a new order.
Is the Incomplete Purchase Reminder notification the same as an abandoned cart notification?
While an Incomplete Purchase Reminder notification might seem similar to an abandoned cart notification, they operate somewhat differently.
A prospective student might abandon their purchase at various points in the checkout flow. For example, some prospective students arrive at the checkout page but abandon this without ever engaging with the page or checkout form, others might just enter their name, but never complete the full checkout form.
The Incomplete Purchase Reminder notification is sent only to prospective students who demonstrate a clear intent to buy by having completed the checkout form and attempting to pay for their purchase.
Put differently, this notification is sent when a prospective student has completed the checkout form and clicked on the “Complete Purchase” button, but their purchase fails and payment declines, due to reasons such as insufficient funds or expired cards.