Seasonal marketing harnesses peak shopping moments to elevate revenue, engaging customers through limited-time offers and creating a sense of urgency for increased conversions.
Seasonal marketing campaigns are a widely used tactic for driving new business and upgrades. Be it back to school, Black Friday-Cyber Monday, or the Christmas holiday period, there are certain periods of the year when people are seeking out value and are more willing to open their wallets.
For Creators, running a sale or promoting your business over the holidays can boost revenue and help offset slowed months. Promotions also provide another opportunity for connection with your target audience and incorporate urgency to help drive conversion.
Here are some resources you can utilize to start running effective seasonal campaigns with Thinkific.
While seasonal campaigns often involve a discount, it is not a requirement. You can build an attractive product offer by bundling several products, creating unique experiences, like Webinars, and discounting where needed to add value and drive sales. Thinkific offers several tools that can help you build your offer. You can:
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Create a product bundle (i.e. a collection of several products sold together)
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Create a membership (i.e. a way to offer several products with a subscription pricing)
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Create a digital download product to collect leads or to drive sales
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Create a Coaching & Webinars product to collect leads or to drive sales and increase engagement
For more, see: Create a Product Bundle · Create a Membership
An effective campaign needs effective marketing. After you created your product offer, here are some ways you can use Thinkific's features and apps to ensure your seasonal campaigns are being seen and are driving people to take action:
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These features are available exclusively to creators on TCommerce. Adopt Thinkific Payments to harness the power of TCommerce's integrated selling tools, including the Order Bumps, additional payment methods, and more!
For more, see: TCommerce: Powered by Thinkific Payments · Thinkific Payments
The checkout is a key point where you can drive additional sales. With Thinkific Payments, you can enjoy a seamless checkout experience and additional features that can help you increase your sales:
Seasonal campaigns can be a hectic time. With an influx of new customers and upgrades and purchases from the existing learners, everyone is expecting the same high level of service. These features will help you make it through while meeting customer expectations.
Visit our Seasonal Campaign Page for additional resources, including video and blog content