Seasonal marketing harnesses peak shopping moments to elevate revenue, engaging customers through limited-time offers and creating a sense of urgency for increased conversions.
In this guide:
About This Guide
Seasonal marketing campaigns are a widely-used tactic for driving new business and upgrades. Be it back to school, Black Friday-Cyber Monday, or the Christmas holiday period, there are certain periods of the year when people are seeking out value and are more willing to open their wallets.
For Creators, running a sale or promoting your business over the holidays can boost revenue and help offset slowed months. Promotions also provide another opportunity for connection with your target audience and incorporate urgency to help drive conversion.
Here are some resources you can utilize to start running effective seasonal campaigns with Thinkific.
Promotion and Marketing
An effective campaign needs effective marketing. Here are some ways you can use Thinkific’s features and apps to ensure your seasonal campaigns are being seen and are driving people to take action.
Building and Discounting
Seasonal campaigns don’t necessarily mean discounting your product. You can use bundling and coupons to add value and drive sales.
These features are powered by TCommerce
Not only does your checkout experience need to be seamless, it’s actually a big opportunity to drive additional sales. These features can help you increase the profitability of your seasonal campaign.
Customer Experience and Support
Seasonal campaigns can be a hectic time. You see an influx of new customers, the existing learners might be upgrading or taking advantage of your offers, and everyone is expecting the same high level of service. These features will help you make it through while meeting customer expectations.
Visit our Seasonal Campaign Page for additional resources, including video and blog content