Seasonal marketing harnesses peak shopping moments to elevate revenue, engaging customers through limited-time offers and creating a sense of urgency for increased conversions.
In this guide:
Utilize Various Marketing Channels
Enhance Customer Experience and Support
About This Guide
Seasonal marketing campaigns are a widely used tactic for driving new business and upgrades. Be it back to school, Black Friday-Cyber Monday, or the Christmas holiday period, there are certain periods of the year when people are seeking out value and are more willing to open their wallets.
For Creators, running a sale or promoting your business over the holidays can boost revenue and help offset slowed months. Promotions also provide another opportunity for connection with your target audience and incorporate urgency to help drive conversion.
Here are some resources you can utilize to start running effective seasonal campaigns with Thinkific.
Build Your Product Offer
While seasonal campaigns often involve a discount, it is not a requirement. You can build an attractive product offer by bundling several products, creating unique experiences, like Webinars, and discounting where needed to add value and drive sales. Thinkific offers several tools that can help you build your offer. You can:
- Create coupons
- Pre-Sell Upcoming Courses
- Create a product bundle (i.e. a collection of several products sold together)
- Create a membership (i.e. a way to offer several products with a subscription pricing)
- Create a digital download product to collect leads or to drive sales
- Create a Coaching & Webinars product to collect leads or to drive sales and increase engagement
Promote and Market
An effective campaign needs effective marketing. After you created your product offer, here are some ways you can use Thinkific’s features and apps to ensure your seasonal campaigns are being seen and are driving people to take action:
Utilize Various Marketing Channels
- Sell within your Thinkific Community and use mobile push notifications
- Use Thinkific Email Automation tools to nurture your contacts
- Take advantage of our suite of email and marketing apps
- Share your products on social media
- Create Funnels to attract, nurture, and retain your audience
Drive the Sense of Urgency
Drive Conversions
These features are available exclusively to creators on TCommerce. Adopt Thinkific Payments to harness the power of TCommerce's integrated selling tools, including the Order Bumps, additional payment methods, and more!
The checkout is a key point where you can drive additional sales. With Thinkific Payments, you can enjoy a seamless checkout experience and additional features that can help you increase your sales:
- Offer Order Bumps to take advantage of purchasing momentum
- Offer additional payment methods to capture more revenue
- Allow your audience to purchase your products as gifts
- Allow your audience to buy several products at once with Group Orders
- Recapture lost customers with automated reminders
- Thinkific just launched Abandoned Cart emails to help you recover lost sales and increase conversions
Enhance Customer Experience and Support
Seasonal campaigns can be a hectic time. With an influx of new customers and upgrades and purchases from the existing learners, everyone is expecting the same high level of service. These features will help you make it through while meeting customer expectations.
- Set up and update your site and product welcome emails
- Use Thinkific Analytics to monitor conversions during peak periods
- Manage student subscriptions and payment plans
- Check out our apps for student support
- Learn how to effortlessly handle refunds
More Resources
Visit our Seasonal Campaign Page for additional resources, including video and blog content