Installing the Kit (formerly ConvertKit) App

Install the Kit marketing app so that your students will automatically be added as users and tagged in your Kit account!

In this article:

Connect Your Kit Account to Thinkific

Set Up Your Kit Tags

Available Tags

Student Payment Tracking

Frequently Asked Questions

Installing the App

Kit (formerly ConvertKit) is a creator marketing platform with powerful features to help you optimize your audience - features like email marketing and automation, email template designer, and digital commerce tools.

Kit works with courses in Thinkific - so you can create automations to send emails to your students any time a new student creates an account, enrolls in a course, completes a course, and more!

Note: Currently, Kit is only optimized for compatibility with courses within Thinkific. Tags will be created for individual courses as well as courses included in a bundle. Communities are currently not supported. 

Get your Kit API Key

Before you install the Thinkific App, you'll need to log into your Kit account and locate your API key setting:

1. You can access or sign up for a Kit account here: Sign Up for Kit
2. Once logged in to Kit, access the API key under Account, Account Settings, API Key
   
    
3. Copy your API key

Note: Make sure the API key you select is the top key marked "API Key", and not the key marked as "API Secret" - if you enter the wrong API key, the installation will not complete correctly. 

Install the Kit App in Thinkific

1. Locate the Kit App in the App Store
2. Click to Install the app
3. You will be returned to the Kit details page in Thinkific — under Your Kit credentials, enter your Kit API key
4. Click Save

The Kit app is now installed, and your account has been connected!

On the Integrations page, you should see the settings screen once the correct Kit API key is input. 

The next step is to set up your Kit tags, so the app can create new users with the right tags on the Kit side of things.

Set Up Your Kit Tags

In order for your users to be created and tagged in Kit, you'll first need to create the tags from your Kit dashboard.

Once that's done, head back to your Integrations page in Thinkific to link the tags to specific site events:

1. Go to Integrations
2. Locate Kit under your Installed Apps, and click Settings
3. Scroll down to see the different tagging options.
4. Under each tag option, use the Edit icon and dropdown menu to select your Kit tag that will be applied whenever a student performs one of those actions
5. Click Save

Available Tags

A user will only be created in Kit if they perform one of the actions associated with a tag. 

Here's what each of the actions means; i.e. what the student will need to do on your Thinkific site for the tag to be added in Kit. Note that tags apply to individual courses as well as courses included within a bundle.

Student Payment Tracking

You can sync all of the orders that occur on your Thinkific site with your subscriber profiles on Kit by turning on Enable student purchase tracking.   

When enabled, each time a payment is made on Thinkific, the transaction information (purchase amount, discount applied, and total paid) are automatically passed to your Kit account and attached to the subscriber profile of the user that made the purchase. Read more about how you can use this information to segment your users here.

If a student uses a coupon that provides them a 100% discount off their purchase, this order will not be sent to Kit as a purchase event. However, it will be tagged under orders if there is a tag for the order product as it considers it a fully enrolls in a paid course.

Frequently Asked Questions

Looking for more apps? We're adding new apps to the platform every day. Check out the Thinkific App Store!