A good search ranking can increase traffic to your website, enhance your brand's reputation, and help new customers find you - learn how to customize your SEO for better visibility in this article!
In this article:
How to Customize SEO for Your Product Landing Pages
How to Customize SEO for Your Home Page, Default and Custom Page
Frequently Asked Questions (if required)
What is SEO?
Search Engine Optimization (SEO) is the process of organically increasing your website’s visibility on Search Engine Result Pages (SERPs). You can leverage this process by defining how your landing pages are displayed on search engines, and shared on social media platforms like Facebook and Twitter. This will in turn rank your website higher in searches and drive more end-user traffic through brand awareness and trust.
How to Customize SEO for Your Product or Landing Pages
You can start optimizing your SEO by customizing the title, description, and keywords of your course, bundle, membership and community landing pages. It's important to make sure your content is understandable, accessible, and value-driven to catch the end-users' attention.
Click each dropdown below to learn more about how to customize each product type's landing page SEO.
Customize Your Course Product Page SEO
If you are using AI-assisted landing pages for your courses, your courses will already include suggested SEO descriptions and SEO tags, based on the answers you provided during the landing page setup. You can always change them by following the instructions below. Additionally, if you have not used AI prompts to create a landing page for your course, the SEO settings will be empty and you can edit them by following the steps below:
- From your Admin Dashboard, select Products
- Select Courses
- Click on the course that you would like to optimize the landing page for
- Click on the Landing Page tab
- Select Edit page
- Select Page Settings (a cog icon)
- Select SEO
- Fill out or edit the Page name and Page description fields, and optionally the Keywords field
- Hit Save
If you are using classic product pages for your courses, you can customize the SEO for your courses by following the steps below:
- From your Admin Dashboard, select Products
- Select Courses
- Click on the course that you would like to optimize the landing page for
- Click on the Settings tab
- Select SEO
- Fill out the SEO title and SEO description fields, and optionally, the keywords field
- Hit Save
Customize Your Community Product Page SEO
- From your Admin Dashboard, select Products
- Select Communities
- Click the ellipsis then Edit on the community that you would like to optimize the landing page for
- Click on the Settings tab
- Select SEO settings
- Fill out the SEO title and SEO description fields, and optionally, the keywords field
Customize Your Digital Downloads Landing Page SEO
AI-Assisted landing pages generated for Digital Downloads will already include suggested SEO descriptions and SEO tags, based on the answers you provided during the landing page setup. You can always change them by following the instructions below. Additionally, if you have not used AI prompts to create a landing page for your digital download, the SEO settings will be empty and you can edit them by following the steps below:
- From your Admin Dashboard, select Products
- Select Digital Downloads
- Click on the digital download that you would like to optimize the landing page for
- Click on the Landing Page tab
- Select Edit page
- Select Page Settings (a cog icon)
- Select SEO
- Fill out or edit the Title and Description fields, and optionally the keywords field
- Hit Save
Customize Your Coaching & Webinars Landing Page SEO
AI-Assisted landing pages generated for Coaching & Webinars will already include suggested SEO descriptions and SEO tags, based on the answers you provided during the landing page setup. You can always change them by following the instructions below. Additionally, if you have not used AI prompts to create a landing page for your event, the SEO settings will be empty and you can edit them by following the steps below:
- From your Admin Dashboard, select Products
- Select Coaching & Webinars
- Click on the event that you would like to optimize the landing page for
- Click on the Landing Page tab
- Select Edit page
- Select Page Settings (a cog icon)
- Select SEO
- Fill out or edit the Title and Description fields, and optionally the keywords field
- Hit Save
Customize Your Membership Product Page SEO
- From your Admin Dashboard, select Products
- Select Memberships
- Click on the membership that you would like to optimize the landing page for
- Click on the Settings tab
- Select SEO & page code
- Fill out the SEO title and SEO description fields, and optionally the keywords field
- Hit Save
Customize Your Bundle Product Page SEO
- From your Admin Dashboard, select Sales
- Select Bundles
- Click on the bundle that you would like to optimize the landing page for
- Click on the Settings tab
- Select SEO & page code
- Fill out the SEO title and SEO description fields, and optionally the keywords field
- Hit Save
How to Customize SEO for Your Home Page, Default and Custom Page
For all other (non-product) landing pages, the title, description, and thumbnail image can be customized from the settings area for each page in Site Builder. By default, if you do not set a title, description or image for a page, it will inherit and display these values from your home page.
These values are available to be customized on all public pages that are capable of being crawled. These pages include:
- Home/Site Landing Page
- Sign In Page & Sign Up Page
- Collections page
- Any of your Custom Pages
- From your Admin Dashboard, select Channels
- Select Website
- Select a page to open in Site Builder by clicking the pencil icon
- Once Site Builder has opened, click on the cog icon on the top-right
- Fill out the Page title, Page Description, and Thumbnail image field
- Click Save
Frequently Asked Questions
What are the best dimensions for my images?
Different platforms use different dimensions and can change their default dimensions at any time. We would recommend that you research the preferred dimensions used on your anticipated platforms of choice (e.g. Facebook, Twitter, Reddit). The image picker in Thinkific was designed so that you have the ultimate control over what dimensions work for you and your business.
Why is my image or SEO information previewing incorrectly?
Old content may be cached, meaning that your updated SEO information may not present correctly when shared. For example, if you recently changed the image on your SEO image field, when shared to Facebook, the image may not update. This is because Facebook has not crawled your link and updated the fields accordingly. Many online sharing sites, like Facebook, have a debugger where you can re-run the link which re-crawls the content and updates it. We would recommend searching the relevant platforms of choice and seeing if they have a debugger available.
Popular options are the Facebook Debugger, and the Linkedin Post Inspector.
Why isn't Google pulling in my most recent SEO changes?
It takes between 4 days and 4 weeks for your site to be crawled and indexed by Google. If you are seeing outdated data, you can request Google to recrawl your site.
Learn more here: Ask Google to recrawl your URLs
You can find your sitemap here: What is my sitemap?
Where can I find more help on SEO best practice?
If you are looking for best practices, check out our blog for some tips!
How to Increase Website Traffic (41 Ways)
Keyword Research and SEO Tutorial - Stephen Spencer Interview