Use Coaching & Webinars as Lead Magnets

Attract potential customers by organizing and hosting coaching sessions and webinars without charge. Gather registrations, and build out a list of prospects you’ll reach out to (and nurture) at a later time.

About Coaching & Webinars As Lead Magnets

Want to generate leads using already existing digital files? Check out Use Digital Downloads as Lead Magnets.

Forge deeper connections and drive leads with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line. Seamlessly host coaching sessions, webinars, and more to foster a genuine connection with your audience, while unlocking new lead and revenue streams.

With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours - it can be just about anything you can think of!

Coaching & Webinars are perfect for capturing leads and creating your audience. Attract potential customers by organizing and hosting live events without charge. Gather registrations, and build out a list of prospects you’ll reach out to (and nurture) using our Email Automation feature.

Learn more about Coaching & Webinars here: Forge Connections and Drive Leads and Revenue with Coaching & Webinars.

How Free Lead Magnet Coaching and Webinars Work

Follow the steps outlined here to create your coaching or webinar products: Forge Connections and Drive Leads and Revenue with Coaching & Webinars.

A coaching or a webinar product can be turned into a free lead magnet to help you capture leads and collect visitors' emails. To create a Free Lead Magnet Coaching Session or a Free Lead Magnet Webinar select the corresponding option when setting the product price.

When the Free Lead Magnet option is selected, the system will automatically create an AI-generated landing page with a free lead magnet layout designed specifically to capture visitors' information. The landing page will not link to the checkout page. Instead, visitors will be asked for their contact information. Once the information is provided, students receive instructions on how to access their coaching session or a webinar and their information is added to the Leads Table.

You can always change the type of a coaching or a webinar product from free lead magnet to paid by changing its price. Note, however, that the landing page will be automatically adjusted and need to be reviewed.

Differences between a Free Lead Magnet and a Paid Coaching and Webinar

A coaching or a webinar product will look and behave differently, depending on the pricing setting. See the key differences below:

Differences	Free Lead Magnet	Paid Product
Appears on the All Products page	Yes	Yes
Can be added to Bundles or Memberships	No	Yes
Appears in Affiliate, Revenue Share, or Coupon menus	No	Yes
Can be used as an Order Bump	No	Yes
When coaching or webinar access is acquired, a user is created	No	Yes
When coaching or webinar access is acquired, a lead is created	Yes	No

Other features work the same way for both Free Lead Magnet and Paid Coaching and Webinars.

Visitor Experience

When your coaching or webinar product is published, your visitors can find your product landing page via a direct URL or by browsing your All Products (Collections) page. When visiting the page, students are encouraged to submit their contact information in exchange for access to the coaching session or the webinar. Students will NOT need to create an account, making it easy for visitors to submit information and receive access to the event.

Once students submit their name and email address, they will be redirected to the default thank you page. If they are purchasing a coaching session with a booking link provided, they will see the link on the checkout page.

Leads will receive an email notification with further instructions:

a note notifying them that you will reach out to them to schedule a coaching session if the lead registers for a coaching session with no booking link provided
a link to the booking page where they can schedule a coaching session if the lead registers for a coaching session with the booking link provided
an access link to the webinar if the lead registers for a webinar

At the moment, the lead will not receive additional emails about their purchase or reminding them about the upcoming webinar events.

Visitors going through a Free Lead Magnet flow will NOT create a user account. Instead, they will be added to the Leads Table only.

Creator Experience

Free Lead Magnet Coaching & Webinar products will not appear in the Coupons table, Affiliates menu, or Revenue Share menu. You will not be able to add Free Lead Magnets to Bundles or Memberships.

Once a student signs up, they will show up in the Leads table and you will receive a new lead email notification (if enabled). Learn more here: Manage Your Leads.

You can monitor the performance of your lead magnets through the Thinkific Analytics: Leads Dashboard - this dashboard provides comprehensive visibility into top-of-funnel page views, lead capture and student conversion. This dashboard allows you to analyze and improve your lead generation and conversion efforts.

Learn what to do with your leads here: Manage Your Leads.

Set up a sales flow using Thinkific's Email Automation feature to start converting the leads into paying customers!

Frequently Asked Questions

Can I use Free Lead Magnet Coaching & Webinars with Zapier or webhooks?

Yes! Free Lead Magnet Coaching & Webinar products will trigger a New Lead webhook and Zapier trigger. Learn more: Manage Your Leads.

Can I use Free Lead Magnet Coaching & Webinars with Order Bumps?

Only Paid Coaching & Webinar products can be used as order bumps.

What should I do with newly acquired leads?

Start converting your warm leads into paying customers using Thinkific's Email Automation feature! Alternatively, you can manage your leads and send them to other platforms. See: Manage Your Leads.

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