Thinkific Analytics: Marketing Dashboards

The Visitors Dashboard provides a comprehensive view of your visitors' count and engagement. It enables you to monitor visitor trends over time, identify the most successful landing pages, keep tabs on the number of generated carts, and see the conversion ratio for each page. This dashboard is designed to assist you in making informed, data-driven decisions to enhance the landing page performance and conversion.

• New Visitors
  This metric captures the count of visits from unique individuals to your Thinkific website. New visitors refers to the number of first-time visits to a website, tracked through unique browser sessions. When a user visits the website for the first time, their browser receives a unique visitor identifier. This identifier ensures that any future visits from the same browser are recognized as the same visitor. Unless the user deletes their browser cookies, they will not be counted as a "new visitor" again in subsequent visits.
   

• New Carts Generated
  New Carts Generated measures the number of users who take action on the website, such as clicking on Enroll, Buy Now or other call-to-action buttons (including custom buttons), leading to the creation of a cart. This interaction does not have to occur during the user's first visit. If a user returns to the website after their initial visit and then initiates a cart, that cart is still counted under this metric.

  Note that this metric does not count the cart completion, see the Checkout Conversion for more information on how many users successfully complete the checkout.

• Carts to Visitors Ratio
  Percentage of New Visitors who have generated a cart.
   
• New Visitors by Landing Page
  This chart segments first-time visits by the type of landing page accessed during their initial visit. There are five categories of landing pages: Home Page, Bundle Landing Page, Collections Page, Course Landing Page, and Other (i.e. all other Thinkic site pages not covered by the previous four page types).
   

• Top Referring Domains
  Displays the most common domains that referred new visitors to the website. It ranks these sources by the number of new visitors they generated during the selected period. This information helps identify the primary drivers of visitors to your site and can be used to evaluate the effectiveness of marketing campaigns and referral channels.

  The Not Captured means the referring domain was not recorded, either because it was a direct visit to your site or the referrer couldn’t be identified for that visitor.

   

• Landing Page Performance
  Landing Page Performance provides insights into the effectiveness of each landing page category or specific pathname (i.e. a specific page in the category). There are five categories of landing pages: Home Page, Bundle Landing Page, Collections Page, Course Landing Page, and Other (i.e. all other Thinkic site pages not covered by the previous four page types). Select the > button next to a category to expand the view to analyze the performance metrics for each individual pathname / URL within that category.

The Leads Dashboard provides comprehensive visibility into top-of-funnel page views, lead capture and student conversion. This dashboard allows you to analyze and improve your lead generation and conversion efforts.
The Leads Dashboard enables you to monitor lead capture trends over time, identify the most successful lead capture sources, keep tabs on the number of leads generated through lead magnets, and see how many leads converted into students.

Leads Overview (All Leads) section

This section includes information about leads captured through all lead sources, including: Email Captures, Digital Download and Coaching & Webinars Lead Magnets, and Abandoned Cart emails.

• Leads Captured
  This metric captures the number of leads captured via different sources.
  
   
• Leads Converted to Students
  Count of leads that have been successfully converted to students. A lead is considered converted when the user gains access to a product. The conversion date can be either before or after the lead capture date. You can adjust this using the Student Before Lead Capture filter. The date filter applies to the lead capture date. If a lead is captured within the selected date range but converted to a student outside that range, the conversion is still counted.
  
   
• Leads Converted to Students
  Count of leads that have been successfully converted into paid students. A lead is considered converted to a paid student when the user completes their first non-zero payment. The conversion date can be either before or after the lead capture date. You can adjust this using the Student Before Lead Capture filter. The date filter applies to the lead capture date. If a lead is captured within the selected date range but converted to a paid student outside that range, the conversion is still counted.
  
   
• Lead Captured Over Time
  This chart displays the count of leads captured via different lead sources over time within the chosen date range. You can change the timeframe using the Date Granularity filter.
  
   
• Leads Captured by Source
  This table displays the count of leads captured via various lead sources, along with the number of those leads that have been converted to students and paid students. For Lead Magnets and Checkout (i.e. Abandoned Cart), the details of the associated product are provided.

Leag Magnets Section

This section includes information about leads generated specifically through Digital Download and Coaching & Webinars Lead Magnets.

• Landing Page Viewed
  The number of times a lead magnet's landing page was viewed over a chosen date range.
  
   
• Leads Captured
  The number of leads captured via lead magnets over a chosen date range.
  
   
• Leads Converted to Students
  Count of leads captured via lead magnets that have been successfully converted to students. A lead is considered converted when the user gains access to a product. The conversion date can be either before or after the lead capture date. You can adjust this using the Student Before Lead Capture filter. The date filter applies to the lead capture date. If a lead is captured within the selected date range but converted to a student outside that range, the conversion is still counted.
  
   
• View Count Over Time
  The chart displays the lead magnets' landing page views over time within the chosen date range. You can change the timeframe using the Date Granularity filter.
  
   
• Leads Captured Over Time
  The chart displays the count of leads captured via lead magnets over time within the chosen date range. You can change the timeframe using the Date Granularity filter.
  
   
• Leads Converted to Students Over Time
  The chart displays the count of leads captured via lead magnets that converted to students within the chosen date range. You can change the timeframe using the Date Granularity filter.
  
   
• Lead Magnet Performance
  This table displays the count of lead magnets' page views, along with the number of leads captured, student conversions, and paid student conversions. The name of the product underlying the lead magnet alongside its product type is provided. For lead conversion, the conversion date can be either before or after the lead capture date. You can adjust this using the Student Before Lead Capture filter. The date filter applies to the lead capture date. If a lead is captured within the selected date range but converted to a student outside that range, the conversion is still counted.
   

The Checkout Convesion Dashboard is available exclusively to creators on TCommerce. Adopt Thinkific Payments to harness the power of TCommerce's integrated business management tools, including the Checkout Conversion Dashboard.

The Checkout Conversion Dashboard uncovers comprehensive insights into your checkout performance for both free and paid products. These metrics allow you to analyze conversion patterns over time, and understand how many checkouts are completed. With the Checkout Conversion Dashboard, you can dig deeper into the checkout conversion of each of your products.

• Checkouts Started
  The number of checkout sessions initiated by users. A checkout session is initiated when the user clicks on a call to action button (e.g. Enroll, Buy Now, including custom buttons)
  
   
• Clicked to Pay
  The number of events, in which a user provides their card information and clicks on the complete purchase of pay now buttons.
  Note if you selected the Checkout Flow Type = Free filter this metric will be 0, as the event is only fired when the user enters payment information and clicks the complete purchase button
  
   
• Checkout Succeeded
  The number of events where a user has successfully completed the checkout process and was subsequently enrolled. In the case of a paid product, this results in a successful payment and purchase of the product.
  
   
• Checkouts Succeeded with Coupon
  The number Checkout Succeeded events with a coupon applied.
  
   
• Checkouts Started Over Time
  This chart indicates how many checkout sessions were started by users over time.
  
   
• Checkout Conversions Over Time
  This chart indicates the percentage of users who successfully completed the checkout process. Completing the checkout process results in user enrollment and, in the case of a paid product, a successful payment and purchase of the product.
  
   
• Product Conversion Details
  This table shows checkout performance metrics for each product.

The Marketing Analytics reports will include the following historical data:

• Visitors Dashboard: From November 4th, 2021 onwards
• Checkout Conversion Dashboard: From November 2019 onwards.