Spotify Courses: Course Pricing Guidelines

Your pricing strategy plays a pivotal role in the success of your courses on Spotify. By carefully considering the recommended pricing range, understanding your potential market, and navigating marketplace dynamics, you can position your courses for maximum visibility, accessibility, and profitability.

Recommended Course Pricing

When pricing your courses on Spotify, Spotify advises setting them between 15 to 100 GBP. This range strikes a balance, ensuring affordability for a broad student audience while maintaining profitability for you.

We’ve simplified the pricing process by setting your course's base price in GBP in your course settings. Spotify will take care of subsequent tax calculations (VAT), adding 20% to the price you set, making it hassle-free for you and clear for your students.

Understanding Your Market

Before determining your course price, it's important to grasp the size of the market on Spotify. With an estimated 25 million users in the UK alone, your courses have the potential to reach a vast audience. Keep in mind that on Spotify, your courses will be discovered by individuals unfamiliar with your brand and offering. Therefore, optimizing for accessibility by offering a slightly lower price than usual is recommended. This strategy not only attracts more learners but also enhances your visibility in Spotify’s user experience, leading to increased sales.

Marketplace Dynamics and Smart Pricing

Spotify users are likely to compare the cost of your course with other available products and services. Considering the base price of a Spotify subscription (ranging from 11 to 18 GBP per month), it's essential to position your course competitively. Audiobooks on Spotify typically fall within the 5 to 40 GBP range, while other courses range from 10 to 100 GBP. Understanding these dynamics allows you to strategically price your course to stand out in the marketplace.

If your course is currently priced significantly higher on Thinkific than the recommended range suggested, we advise considering the following strategies:

Segmentation Approach
Consider breaking down your course into smaller segments. This allows you to offer more affordable individual segments, making it accessible to a broader audience.
Shorter/Lighter Version
Explore the option of providing a condensed or lighter version of your course at a lower price point. This alternative allows potential students to engage with your content without committing to the full course, making it a more enticing option.
Pricing Experimentation
Experiment with offering a reduced price for your course on Spotify. Assess the impact on traffic and visibility, as a lower price point may attract more potential customers and enhance the overall appeal of your course on the platform.