Sell multiple seats at once with the TCommerce: Group Order feature! Reduce your administrative burden and allow your customers to purchase several seats at the same time.
This feature, and other TCommerce selling tools, are only available when using Thinkific Payments as your primary payment processor.
Get started with Thinkific Payments by clicking below:
In this article:
How the Group Order Feature Works
Increase Group Order Sales with Volume Discounts
About This Feature
The Group Orders feature makes it easy for your customers to purchase multiple seats for a single product and seamlessly assign them to others - no extra tools or manual workarounds required. Everything is managed through Thinkific’s built-in group orders checkout and Seat Manager dashboard, so you can effortlessly grow your B2B sales while delivering a streamlined, professional experience to every client.
The Group Order feature allows you to:
-
Save valuable time and energy
Free yourself from the busywork of negotiating deals, chasing payments, and managing enrollments. Group Orders streamlines the admin side of B2B sales, so you can focus on what really matters - scaling your offerings and building stronger customer relationships.
-
Maximize your revenue
Let customers purchase multiple seats at once through a self-serve checkout. Clients can then buy more seats anytime from their dashboard, helping you increase order value and grow your B2B revenue sustainably.
-
Deliver a premium client experience
Impress your clients with an enterprise-ready experience designed for scale. With features that support complex team-based training and frictionless enrollment, you’ll stand out from the competition and close larger, more strategic deals.
How the Group Order Feature Works
If you are on the Plus plan and do not see this option, please reach out to your dedicated Customer Success Manager to learn more.
The Group Order feature is automatically enabled on all qualifying TCommerce accounts. To access the Group Order feature as well as other great TCommerce features, enable Thinkific Payments on your account: Thinkific Payments.
To disable or enable the Group Order feature:
- From your Admin Dashboard, select Settings
- Select the Orders & Accounts tab
- Select the Group Order Settings
- Check or uncheck the box to enable or disable the feature
- Click Save
With this feature enabled, buyers can easily purchase several seats for your products at checkout. If enabled, they can receive a discount based on the number of seats they purchase. The buyers who make a Group Order purchase will be automatically assigned a Seat Manager role and can self-administer purchased seats, including sharing the sign-up link with their students. Students can claim their seats by using the sign-up link and creating an account.
Group Orders are available for:
- All product types (course, communities, bundles, etc.)
- Products with a one-time pricing option
- Payments made using any available payment methods (credit card, BNPL, bank transfer, etc)
Group Orders are not available for:
- Products with recurring pricing (subscription or monthly payment)
- Products with order bumps
- Free products
Buyer Experience
Purchasing Experience
When the Group Order feature is enabled, buyers can easily purchase several seats for your learning products at checkout by typing in or selecting their desired quantity and filling out the necessary information.
After a successful Group Order purchase (i.e. a purchase of more than one seat), the buyer will see the option to enrol in the purchased product.
Next, the buyer is brought to the thank you page with additional seat management options:
- View the order receipt
- Copy and share seats by copying the sign-up link
- Track how many seats have been claimed
- Access their Admin Dashboard
Seat Manager Role and Dashboard
Every buyer who makes a Group Order purchase is assigned a Seat Manager role. This role grants them access to an Admin Dashboard, which allows them to:
- View the number of seats purchased, claimed, and still available
- Purchase more seats as needed
- Generate, retrieve and share sign-up links with those they’ve made this purchase for
- View details of students who have enrolled or claimed a seat
- Manage seats
- and more!
To learn more about the Seat Manager role and dashboard, see: Seat Managers.
Seat Manager Notifications
The Seat Manager will receive a purchase receipt (if enabled). The receipt will show the quantity purchased and will include the link to the Admin Dashboard at the bottom of the receipt.
The Seat Manager will receive an email notification when the first student signs up using the Seat Manager's sign-up link. This email is sent for the first claimed seat only.
Student Experience
To get access to their seat, your student needs to sign up using the sign-up link shared with them buy their Seat Manager. They will be brought directly to the checkout page for the product that they got a seat for, where they will need to create an account to get access to the product.
The rest of the student experience stays the same: students will be brought to the default thank you page or follow the after purchase flow you have set up.
The student will also receive a $0 order receipt (if enabled) that will indicate that no charge has been made.
Your Experience
Group Orders Table
Site Owners and Admins can view all of their Group Orders in one place from the Group Orders table, which can be found under Sales from the Admin Dashboard.
To view individual order details, click on the Group order ID from the table. Here, admins can view the following about each Group Order:
- The user who made the purchase
- The number of seats purchased and how many are available
- Students who have claimed the seats
Admins will also be able to copy a sign-up link for the purchased product and manually unenroll students from the Group Order details page.
Coupons Table
As of October 2025, the Group Orders no longer generate unique coupon codes as seen below. Instead, use the Group Orders Table to monitor redemptions.
You might still see coupons related to group orders as described below if they were created before this date.
When a Group Order purchase is made, a unique coupon is generated for the quantity of seats purchased. The coupon name will have the following format: Group Order: PROMO-XXXXXXX-YYYYYY, where:
- XXXXXXX is a User ID: the ID of the user who made a group order purchase (Seat Manager). The ID can be found in the User Table: User Report and Filters
- YYYYYY is a Product ID: the ID of the product that the buyer has purchased using Group Order functionality. The Product ID can be found here: How to Find Your Product ID.
Every time a seat is claimed, the number of remaining coupons is reduced. When a Seat Manager buys more seats for the same product, the coupon quantity will be updated with the additional seats purchased. This allows you to track the number of remaining seats.
Note that these coupons cannot be modified.
New Order Notification
Once a Group Order purchase has been made, a new order notification will be sent to Site Admins (if enabled), which will outline the quantity purchased. A new order notification will also be sent when a seat is claimed.
Transaction Table
The Transaction table will list Group Order transactions made by buyers. You can view the receipt to see the quantity purchased.
As seat claim transactions are $0 purchases (students do not have to pay to claim their seats), they are not visible in the Transaction table.
Orders Table
The Orders Table will display Group Order orders and seat claim orders. Click on the Group Order order number to see the quantity purchased. On the Order details screen, click on View seat details to see detailed information associated with the order in the Group Orders table.
Click on the seat claim order number to see the claimed seat information. Click on View seat details in the Promotion section to see detailed information associated with the order in the Group Orders table.
Thinkific Analytics
Thinkific Analytics: Revenue Dashboard allows you to see how much revenue came from the Group Orders feature and how many transactions were completed as a Group Order Purchase or a Group Order Redemption. To see this information, use the TCommerce Feature filter.
Increase Group Order Sales with Volume Discounts
Drive higher value B2B sales for your learning products by automatically rewarding and incentivizing bulk purchases, boosting average order value, and simplifying every step of the sales process with Volume Discounts.
The benefits of Volume Discounts include:
-
Smarter Selling
Empower customers to purchase more seats with automatic rewards that drive higher value transactions and bigger B2B deals -
Seamless Checkout Experience
Convert more bulk buyers with instant, automatic discounts at checkout with no codes, no friction, just transparent pricing that builds trust and speeds up decisions. -
More Revenue at Scale, Less Admin
Eliminate repetitive negotiations and manual coupon setup. Configure once and scale effortlessly, while tracking performance directly in your TCommerce analytics. -
Built for B2B
Deliver a unified, enterprise-ready experience, integrated with Group Orders and seat management.
How Volume Discounts Work
The Volume Discount feature is automatically enabled on all TCommerce accounts which have the Group Orders feature enabled.
When creating a volume discount, you can specify the products the discount applies to, the discount percentage, and the minimum purchase requirement (i.e. the minimum number of products in the Group Order that will trigger the discount).
When a buyer navigates to the checkout and selects the number of seats that matches the minimum purchase requirement or is higher, the corresponding discount percentage will automatically apply to the order. In other words, the discount will apply to an order with any number of seats that matches or exceeds the minimum purchase requirement. The buyer can then continue the purchase as described above.
You can create multiple volume discounts for the same product with different minimum purchase requirements. When the number of seats in an order matches the minimum purchase requirement of two or more volume discounts, the biggest discount will apply.
Here is an example. You create two volume discounts: discount A applies 10% off to orders of 10 or more seats, discount B applies 15% to orders of 20 or more seats. When a buyer makes a group order purchase, they will see the following:
| Number of seats purchased | Discount applied | Explanation |
| 1-9 | 0% (no discount) | The number of seats does not match any minimum purchase requirement |
| 10-19 | 10% (Discount A) | The number of seats does matches the minimum purchase requirement for Discount A, but not for Discount B |
| 20+ | 15% (Discount B) | The number of seats does matches the minimum purchase requirement for both Discount A and Discount B. However, discount B offers a bigger discount, so it applies to the order. |
If a coupon code is used, it overrides any volume discount.
Similar to Group Orders, Volume Discounts can be applied to:
- All product types (course, communities, bundles, etc.)
- Products with a one-time pricing option
- Payments made using any available payment methods (credit card, BNPL, bank transfer, etc)
Volume Discounts are not available for:
- Products with recurring pricing (subscription or monthly payment)
- Products with order bumps
- Free products
Create a Volume Discount
Volume Discounts are created and can be found in the Coupons Table.
To create a volume discount:
- From your Admin Dashboard, select Sales
- Select Coupons
- Click + New coupon
- In the Type section, select Volume discount
- In the Details section, give your discount a name
This name will be visible on the checkout and the receipt. -
Optionally, set the expiry date
The discount will begin immediately upon creation and will expire at 00:00 UTC on the day that you specify. Leave this field blank to keep the coupon active indefinitely. -
Choose which specific products the discount will apply to. For a site-wide promo, check off All Products, which is the default choice for new coupons.
When selecting a product, the discount will apply to the primary price for that product. To apply the discount to additional prices, find the Additional Prices section at the end of the dropdown menu.Volume Discount can only be applied to products with one-time pricing option
- Choose the discount percentage that will apply
- Select the minimum purchase requirement
The discount will apply when a buyer purchases this number of seats or more - Click Create coupon
Your volume discount is now ready to be used and will automatically apply to qualified Group Orders.
Group Order Fees
Currently, no additional fees are charged for Group Order transactions on top of the existing Thinkific Payments fees.
Group Order Refunds
You can provide a full or partial refund for a Group Order, however you will need to manually unenroll students who claimed their seats.
If you are refunding a Group Order that was not fully claimed, please contact us to disable the remaining seats.
Frequently Asked Questions
Will the tax be collected on Group Order purchases?
Applicable tax will be collected on qualified Group Order purchases (based on the buyer’s location). See the TCommerce: Sales Tax and VAT Solution to learn more. The tax will not be collected during the seat claim transactions, as those are $0 transactions.
Why do I need to create an account as a buyer?
You will need to create an account to be able to access the sign-up links, view your order information, and manage seats. As a buyer, you will be assigned a Seat Manager role that allows you to control and self-administer the seats you purchased. Learn more: Seat Managers.
What happens with the Group Order if I have an after-purchase flow?
If an after-purchase flow is set up and a Group Order is made, the after-purchase flow is overridden with a custom Thank you page with seat management options. Students claiming their seats through the sign-up will see the after-purchase flow that has been set up.
Can I use the Group Order feature and the Gifting feature?
You can enable both features and both options will be available at checkout. However, the buyer cannot combine both functionalities and gift more than one seat in a product in a single purchase.
Can my buyers use PayPal to pay for their group order?
No. Group orders can only be purchased with Thinkific Payments. If you use both Thinkific Payments and PayPal at checkout, the PayPal option will become unavailable when a quantity of more than 1 is selected.
Can coupon codes work with group orders?
Coupon codes will work with group orders as expected by applying a corresponding percentage or amount discount, except for 100% coupons. 100% coupons are not supported with Group Orders.
Can existing students make a group order purchase of a product they are enrolled in?
Sometimes, a student who is enrolled in one of your products wants to buy as a group order. There are two possible ways this could be done.
If the student making the gift purchase is not already signed into their account, they will be directed to the checkout once they have selected the product they wish to buy. At checkout, they can select the desired number of seats they wish to purchase, enter their email address and password, and once done, complete their purchase.
If the student making the group order purchase is already signed in and wishes to purchase the same product as a gift for someone else, they can do so by navigating to their Order History:
- From their Student Dashboard, click on their profile picture
- Select My Account
- Select Order History
- Select the order record related to the product they want to purchase
- Select Buy again.