Utilize Free Download Funnels to grow your list of qualified leads by offering a free digital download as a lead magnet.
In This Article:
How to Create a Free Download Funnel
How to Edit and Customize Your Funnel
How to Publish, Preview, and Share Your Funnel
Need assistance with bug reporting, functionality questions, or feedback? Reach out to us via email at funnels-program@thinkific.com. You can also share your feedback through our Thinkific Funnels feedback form.
About This Feature
The Free Download Funnel, exclusively available to Creators on Thinkific's paid plans, is designed specifically to bolster your lead generation efforts as a Creator by enticing potential learners with a free digital download. By strategically leveraging this feature, you can efficiently cultivate a list of potential learners who have shown genuine interest in your offerings and effectively transform them into valuable prospects for future engagement.
How to Create a Free Download Funnel
Follow the set-up prompts to create your new funnel as it guides you step-by-step through creating a funnel flow. Once you have completed the set-up, the prompts will generate a separate landing page and a funnel flowchart for your Free Download Funnel.
- Select Market & Sell then Funnels from your Thinkific Admin Dashboard
- Click + Create Funnel then, Choose the Free Download Funnel
- Select a Resource Type to offer for free from the dropdown menu and click Next.
It is important that the resource be relevant to your audience, provide value, and leave your audience wanting more. - Click Browse File to upload your lead magnet, choose a file, and click Upload.
All file types are supported except for dmg., exe., svg., and html. Max size: 250MB - Optional: Click Use Different File if you want to change your offering
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Optional: Select an upsell offer using the drop-down menu and click Next.
Boost your revenue by offering a one-time offer on the lead magnet download page. We recommend choosing a low-priced product that will complement the free digital download. - Input information about your target audience in the textbox provided and click Next.
Share details about who they are, what makes them tick, what motivates them, etc. The more details you provide, the better!
- Input information about what problem(s) your free resource is trying to solve in the textbox provided and click Next.
Provide details about the challenges or frustrations your students commonly experience and how this resource can help them.
- Input information about the outcome students can expect from the free resource in the textbox provided and click Done.
What will students learn from the free content? How will the resource benefit them? What specific blockers will students overcome? - Click Done to create your funnel
How to Edit and Customize Your Funnel
Once a funnel flowchart has been generated you will be directed to the Funnels Flow tab where you can customize the content at each stage of the funnel to align with your brand. Funnel stages with text copy requiring customization will be marked with an Action required: review content prompt.
Stay tuned as we work hard to bring you more ways to customize your funnel.
Funnel Settings
The funnel settings tab allows you to change your lead magnet type and lead magnet file after the funnel has been created. You can also export a .csv file of new leads that have signed up through your funnel.
How to Update Your Lead Magnet
- Select the Settings tab from your Free Download Funnel Flow page
- Use the dropdown header under Resource Type to change your lead magnet type
- Click Use Different File and Upload a new file to change your lead magnet file
- Click Save
How to Update Your One Time Offer Up Sell
- Select the Settings tab from your Free Download Funnel Flow page
- Select an upsell product from the upsell product dropdown menu
- Optional: Adjust the discount percentage
- Click Save
How to Delete a Funnel
Before you delete your funnel, make sure to remove any URLs from your marketing activities that would direct traffic toward the funnel, as it will no longer be accessible. Once you delete a funnel, it cannot be recovered.
- Go to your Funnel Settings
- Click Delete This Funnel
- Check-off I have removed all top of funnel references to this funnel's URL
- Click Delete Funnel
Lead Capture Page
A lead capture page, also known as a landing page, is a web page designed with the primary goal of capturing the contact information of visitors, typically in exchange for a specific offer or valuable content. The purpose of a lead capture page is to convert website visitors into leads by enticing them to provide their email addresses or other relevant contact information. These pages often feature a compelling headline, concise copy, a call-to-action, and a form where visitors can input their details.
How to Edit Text on Your Page
- Click on any text box on your landing page
- Customize the text to align with your brand
- Click Save Draft
Download Page with One Time Offer
The download page lets you acknowledge and express gratitude to your new leads while allowing them to download your free offer. You also have an option to upsell another product of your choosing at a discount.
How to Edit Text on Your Page
- Click on any text box on your thank you page
- Customize the text to align with your brand
- Click Save Draft
How to Update an Upsell Offer Image
- Click on the media field on your download page
- Select Upload
- Click Select Files to Upload
- Select the image you want to use and click Open
- Optional: Crop, circle, or rotate the image then click Save
- Click Upload and then Apply
How to Publish, Preview, and Share Your Funnel
After customizing your funnel, you can easily publish it by toggling on the Publish Funnel toggle located at the top right of the page. Once activated, a URL will be generated, which you can copy and share with your audience on any social platform to direct them to your funnel.
You also have the option to Preview Funnel to see your funnel from the student experience. To test your funnel, you will need to create a test student account and sign up through your funnel as a lead capture.
Learn more about How to Create a Test Student Account
How to Find Your Leads
Find and export a list of leads that have signed up for your free offer through your Funnel Settings or Users Report.
How to Export Your New Leads from Your Funnel Settings
- Select Market & Sell then Funnels from your Thinkific Admin Dashboard
- Select the Settings tab
- Click on the Export Leads file under Leads
How to Filter for Leads from Your Users Report
- Select Support Your Students from the Thinkific Admin Dashboard
- Click on Users to access your Users Report
- Select Filters and filter for External Resource from the dropdown menu
- Type in 'free download funnel' in the Enter a text value field