Thinkific Funnels: Free Lesson Funnel

The funnel settings allow you to change to the main offer, cross-sell offer, and their respective discount percentage after the funnel has been created.

How to Update Your Main and Cross-Sell Offer

1. From the Admin Dashboard, select Marketing
2. Select Funnels
3. Select the funnel you want to edit
4. Select the Settings tab
5. Use the dropdown header under Main offer or Cross-sell offer to change your product offering
6. Optional: Type in a percentage under Discount to change the discount applied to your offer
7. Click Save

How to Delete a Funnel

Before you delete your funnel, make sure to remove any URLs from your marketing activities that would direct traffic toward the funnel as it will no longer be accessible. Once you delete a funnel, it cannot be recovered.

1. From the Admin Dashboard, select Marketing
2. Select Funnels
3. Select the funnel you want to edit
4. Select the Settings tab
5. Click Delete This Funnel
6. Check-off I have removed all top of funnel references to this funnel's URL
7. Click Delete Funnel

A lead capture page, also known as a landing page, is a web page designed with the primary goal of capturing the contact information of visitors, typically in exchange for a specific offer or valuable content. The purpose of a lead capture page is to convert website visitors into leads by enticing them to provide their email addresses or other relevant contact information. These pages often feature a compelling headline, concise copy, a call-to-action, and a form where visitors can input their details.

How to Change the Design Template

1. Click on Design in the top left-hand corner
2. Select one of the designs from the dropdown menu to change the template

How to Customize Your Brand Style

Your Landing Page and Thank You Page style will inherit your Theme Settings.

1. Select Brand Styles on the top right of your landing page
2. Update your landing page's Fonts, Colors, Buttons, Surfaces, and Inputs
3. Click Save

How to Add and Edit Header and Footer on Your Page

1. Click on Page Settings in the top right corner of your page
2. Select Page Layout then choose Header, Content, Footer
3. Click Save
4. Click Edit Header
5. Add or update your header Links and Design
6. Click Apply Changes
7. Click Edit Footer
8. Update your footer Design
9. Click Apply Changes

How to Edit Text

1. Click on any text box on your landing page
2. Customize the text to align with your brand
3. Optional: Use the integrated AI Text Generator to fine-tune your text
4. Click Save

How to Update an Image

1. Click on the media field on your landing page
2. Select Image and click Upload
3. Click Select Files to Upload
4. Select the image you want to use and click Open
5. Optional: Crop, circle, or rotate the image then click Save
6. Click Upload

How to Add a Video

1. Host your video on YouTube
2. On YouTube, click on the share button and copy the link
3. Select Market and Sell, then Funnels from your Admin Dashboard
4. Click on the Sales Page card
5. Click on the placeholder image
6. Select Video then paste the link to the video under Video URL
7. Optional: Upload a video cover image
8. Click Apply and then Save

How to Optimize Your Funnel SEO

1. Select Page Settings on the top right of your landing page
2. Update your Page name, Page slug, and Page description
3. Add Keywords, separated by commas, for SEO
4. Click Save

You will need to decide which lesson within your main offer course will be offered for free to your target audience. The free lesson will be the funnel that captivates your audience's interest and guide them toward becoming new students by enrolling in your full course. Your free lesson should be short and engaging.

Learn how to Create a Free Course Preview

The purchase prompt is what your lead will see as a pop-up after they have completed the free lesson to prompt them to make a full purchase of your main offer. You can make changes to the text of the prompt header, body, and CTA button.

The recapture one-time offer purchase prompt will only be shown to the lead if they skip over the initial purchase prompt by offering the course at a discounted price.

You can make changes to the text of the modal heading, modal body, and button CTA. Optionally, you can check off the 'Also display to discount prompt to users who get to the Free Preview content through the default Product page' box, if you wish to also offer your discount outside of your funnel. If you want to change the percentage of discount offered, you can do so in the Free Lesson Funnel Settings tab.

The drop-off recapture email is only sent if the lead has checked off the "Keep me up to date on free learning opportunities and the latest offers." box before viewing the free lesson, and has not purchased the product within an hour of seeing the purchase prompt.

The email can not be customized at the moment but can be previewed by publishing the funnel and going through it in an incognito tab to have the email sent to you.

The lead will be taken to the checkout page if they decide to purchase your main offer. The payment is processed through Thinkific’s built-in Performance Checkout.

The thank you page allows you to acknowledge and express gratitude to your new students and encourages engagement with their newly purchased course while giving you an opportunity to cross-sell with your complementary product.

You can make changes to the text of the prompt header, body, and CTA button. If you want to change the cross-sell product offered, you can do so in the Free Lesson Funnel Settings tab

The lead will be taken to the checkout page if they decide to purchase your cross-sell product. The payment is processed through Thinkific’s built-in Performance Checkout.

This thank you page is your school’s default thank you page. Changes made to your default thank you page within Site Builder are not specific to this funnel and will be reflected in all products purchased through your school.