Branded Mobile: Navigate Your App Listings

Branded Mobile by Thinkific gives you flexibility and control over your own app store listing. This article outlines how you can update your app listings in the Apple App Store and the Google Play Store and the different functionality available to you.

About This Feature

A branded mobile app will fit into your audience’s existing routines, making it easier for them to learn and engage with your content — all on their own schedule. This means higher course completion rates, improved student satisfaction, and more revenue opportunities for your business.

A branded mobile app by Thinkific gives you the flexibility and control to personalize your listing to reflect your brand. Make it easy for your audience to discover your branded mobile app while maintaining a continuous brand experience across all channels.

Navigating Your Apple App Store Listing

To access your Branded app listing in the Apple App Store:

Go to App Store Connect
From My Apps, select your app

Key App Listing Settings and Tools

While the Apple App Store offers many different options to manage your listing, below are some of the key settings you will need to be aware of when managing your app:

Navigate between App Store, Services, TestFlight, XCode Cloud options
By default, the page will open with the App Store tab selected, where most of the relevant settings are located.
Your app versions and their status
An overview of your app version and its status. Click on the app version to see version-specific information, such as description, previews and screenshots, version updates, etc. Note: the Thinkific team will provide this information to you when a new version is released.
App Information
View information that stays the same across all versions, including app name, subtitle, category, language, etc. Learn more here: View and edit app information.
Pricing & Availability
View or edit your app pricing and what countries your app is available in. Learn more here: Set a price.
App Privacy
View and edit the link to your Privacy Policy, or view what data is collected by the app. Learn more here: Manage app privacy.
Ratings & Reviews
View and respond to your app's reviews. Learn more here: Branded Mobile: How to Respond to App Store Reviews.
To get more reviews, encourage your learners to rate and review your app via other channels (email, social media, community post, etc).
Version History
View the timeline of your app version releases.

If you are looking to update your listing, please review the instructions here: Branded Mobile: Maintain Your App.

Additional Settings and Tools

The below settings and tools, while not used frequently, can help you get the most out of your app.

Measure Your App and Store Listing Performance

Measure your app’s performance and get unique insights with data you won’t find anywhere else with Apple Analytics. This tool allows you to see how users engage with your app and provides key metrics related to app usage, user engagement, and performance.

To access Apple Analytics:

Go to App Store Connect
From App Analytics, select your app
The Overview page opens with a summary of key app metrics
To view detailed information, select Metrics
The Metrics page opens with product page views displayed by default.

Some of the key metrics include:

App Store performance: information about how often your app appears in the App Store search results and category listings, giving you insights into the visibility and discoverability of your app. This information can be used to optimize your listing (see below).
App Used and Engagement: shows a variety of user engagement metrics. This metric shows if people continue to use your app and provide you with the number of installations, sessions, and active devices, among other things.

Learn more about Apple Analytics here:

Optimize Your App Listing

Product Page Optimization allows you to run tests to find the best-performing product page for your app. You can optimize your app listing by comparing different app icons, screenshots, and app previews to test which ones resonate with customers the most. Coupled with App Analytics, you can increase your app discoverability and boost your app downloads.

To access Product Page Optimization:

Go to App Store Connect
From My Apps, select your app
Under the Features section, select Product Page Optimization

Learn more about Product Page Optimization here: Overview of product page optimization.

Promote Your App

The Apple App Store offers a variety of tools you can use to help promote and market your app. Access them here: Apple Market Services. Search for your app to get access to tools that allow you to:

Download app icon artwork to embed on your website and other channels
Generate links to share the app with your audience
Download app store badges
Generate a QR code
Create new visuals to help promote your app using Apple App Store Promote

Navigating Your Google Play Store Listing

To access your Branded app listing in the Google Play Store:

Go to your Google Play Console
In the All Apps section, select your app

Key App Listing Settings and Tools

While the Google Play Store offers many different options to manage your listing, below are some of the key settings and tools you will need to be aware of when managing your app:

Inbox
Your Inbox will be your personalized messaging area featuring helpful information, policy updates, feature recommendations, and more.
Statistics
Allows you to query, explore, and compare exclusive metrics about your app from across Play Console. Learn more here: Statistics.
Release section: Releases overview
Allows you to see the availability of your app in different tracks (production, testing). Learn more here: Releases overview.
Grow section: Store presence
This section allows you to view and manage your store listing and edit your store settings. This is the primary section that allows you to edit your app description, upload assets and screenshots, and update contact details.
Learn more about the listing best practices here: Best practice for your store listing.
Grow section: Store Performance
Allows you to see the performance of your app listing by displaying the number of visitors, the number of downloads, and other information.
Quality section: Ratings & reviews
View and respond to your app's reviews. Learn more here: Branded Mobile: How to Respond to App Store Reviews.

If you are looking to update your listing, please review the instructions here: Branded Mobile: Maintain Your App.

Additional Settings and Tools

The below settings and tools, while not used frequently, can help you get the most out of your app.

Measure Your App and Store Listing Performance

Measure the performance of your app and your store listing by utilizing built-in Google Play Store features.

To view the performance of your app across different dimensions and to compare your app's performance to similar apps:

Go to your Google Play Console
In the All Apps section, select your app
In the menu on the left, select Statistics

To view the performance of your store listing and get the number of installations by Countries, Countries, or Installs per Keyword, as well as other performance metrics:

Go to your Google Play Console
In the All Apps section, select your app
In the Grow section in the menu on the left, select Store Performance

Learn more about Google Play Console analytics options here: Statistics.

Optimize Your App Listing

Use the data from the Store Performance tab to optimize your listing to ensure discoverability. We recommend trying out different descriptions and keywords to test which ones resonate with your audience the most and which ones lead to more downloads and increased retention.

Additionally, Google Play Console allows you to optimize your install conversion rate by running free A/B tests on your store listing text and graphics. By providing acquisition data and 1-day retention rates for each version of your store in the A/B experiment, the Google Play Store allows you to make improvements to your listing.

To set up an A/B test:

Go to your Google Play Console
In the All Apps section, select your app
In the Grow section in the menu on the left, select Store Presence
Select Store listing experiments

Learn more about it here: Store listing experiments.

Promote Your App

Download a Google Play Store badge from your account to show your audience that they can access your site on their device. Get your badge here: Google Play Badges.

Student Experience

Once your app is live, your audience will be able to access your app listing via the Apple App Store or the Google Play Store.

Apple App Store

When accessing your branded app listing on the Google Play Store, your audience will see the following information:

App name and icon.
You can view the app name in the General > App Information section and the icon in the app version section.
App content rating
You can view and edit this information in the General > App Information section
Publisher name
This information cannot be updated after your app is created.
App rating and # of reviews
This information is automatically calculated and displayed by the Apple App Store.
Your app pricing
You can view and edit this information in the General > Pricing & Availability section.
Your app screenshots and visuals
You can view this information by selecting the most recent app version in the menu on the right-hand side.

Images are for illustrative purposes only, your app listing will feature your own branding.
App Information
You can view this information by selecting the most recent app version in the menu on the right-hand side.
What's new
You can view this information by selecting the most recent app version in the menu on the right-hand side.
Ratings & Reviews
This information is automatically calculated and displayed by the Apple App Store.
App Privacy
You can view and edit this information in the General > App Privacy section.
Information
You can view this information by selecting the most recent app version in the menu on the right-hand side.

Images are for illustrative purposes only, your app listing will feature your own branding.

The Apple App Store listing can only be updated by publishing the new app version. If you are looking to update your listing, please contact us at svc-mobileapp-mgt@thinkific.com

Google Play Store

When accessing your branded app listing on the Google Play Store, your audience will see the following information:

App name and icon.
You can edit this information in the Grow > Store presence section of the Google Play Console.
Publisher name
You can edit this information in the Developer Page section of the Google Play Console. Note: we do not recommend changing your Publisher name, as it might impact your marketing and branding.
Total number of downloads
This information is automatically calculated by the Google Play Store.
App content rating
Your app content rating as determined by an independent rating authority. Learn more: Requirements related to content ratings for apps, games and the ads served on both.
App screenshots and visuals
You can edit this information in the Grow > Store presence section of the Google Play Console.
What's new
You can edit this information in the Grow > Store presence section of the Google Play Console.
Data safety
Information about data collection and processing, as determined during the app setup.

Images are for illustrative purposes only, your app listing will feature your own branding.
About this app
You can edit this information in the Grow > Store presence section of the Google Play Console.
Updated on
This information is automatically displayed by the Google Play Store based on the date the last app version was made available.
Your app category and tag
You can edit this information in the Grow > Store presence section of the Google Play Console.
Developer Contact
You can edit this information in the Grow > Store presence section of the Google Play Console.

Additionally, your student might see the following information:

App Price
You can edit this information in the Products > App Pricing section of the Google Play Console.
Ratings & Reviews
This information is automatically calculated and displayed by the Google Play Store.
Images are for illustrative purposes only, your app listing will feature your own branding.

Important Considerations

For detailed instructions on how to manage your Apple App Store and Google Play Store listings, please review the following resources:
- Creating your product page
- Google Play Store main store listing
For the list of best practices, please review: Best practice for your Google Play Store listing.
The Apple App Store listing can only be updated by publishing the new app version. If you are looking to update your listing, please contact us at svc-mobileapp-mgt@thinkific.com

Frequently Asked Questions

Can Thinkific manage my listing for me?

Thinkific will keep your app updated with the latest information, however as you are the owner of your app listings, Thinkific is unable to manage your listings for you.