Introducing Email Validation at Checkout: Reduce Checkout Errors

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Thinkific is introducing two new email validation features on the Performance Checkout to help learners avoid account creation errors at the point of purchase, reducing duplicate accounts and support requests for you.

Applies to:

  • Plan: Free, Basic, Start, Pro, Grow, Pro+Growth, Expand, Premium, Plus.
  • Platform: Performance Checkout (web)
  • Role: Site Owner / Site Admin

What's New with Email Validation

  • Email typo detection: automatically enabled on Performance checkout, it automatically suggests corrections when a buyer enters a likely misspelled email domain (e.g., if they enter john@gmail.con, a message "Did you mean john@gmail.com?" will appear).
  • Confirm Email option: Thinkific Payments customers can opt in to require new buyers to enter their email twice at checkout, catching mistypes before an account is created. Returning learners and social sign-in options are unaffected: only new buyers see the confirmation prompt.

How Email Validation at Checkout Works

Email typo detection runs automatically for all transactions made using the Thinkific checkout. When a learner enters the email field, the system compares their entry against a library of known email domains. If a near-match is detected, the learner sees a suggestion they can accept or dismiss. Their purchase is not stopped because of a typo, but a buyer is given an opportunity to correct it.

Email Validation at Checkout - May 26.jpg

The Confirm Email field is an opt-in setting for customers on Thinkific Payments. When enabled, new learners are prompted to enter their email address a second time if they do not have an account on your site. If the two entries do not match, an inline error message is shown, and the buyer is required to correct it before proceeding.

Confirm email at checkout - May 26.jpg

Getting Started with the Email Verification at Checkout

Email type detection is automatically enabled on all accounts using Performance Checkout.

The Confirm Email option is available to all Thinkific Payments customers and can be enabled by following these steps:

  1. From your Admin Dashboard, select Settings
  2. Select Orders & accounts
  3. Under the Sign in/Sign up settings section, find the Confirm unrecognized emails during checkout field
  4. Check the Require confirmation box
  5. Click Save

Important Considerations

  • The Confirm Email field is disabled by default. Follow the instructions above to disable it.
  • Returning learners (those with existing Thinkific accounts) are directed to password entry as usual and are not required to re-enter their email.
  • Social sign-in options are unaffected.
  • The Email typo detection and the Confirm email options only apply at checkout; they do not apply when an account is created using a Sign Up page.

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