Thinkific's Built-In Checkout

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The Performance Checkout is Thinkific's default checkout, available to all creators. It handles payment collection and student enrollment out of the box, with no additional setup required. Creators using TCommerce get access to additional checkout features on top of the standard Performance Checkout.


Performance Checkout

The Performance Checkout is available to all creators and is regularly updated to reflect current best practices for online checkouts.

The Performance Checkout:

  • Works out of the box, with no additional effort or customization required
  • Minimizes required fields and validates information in real-time
  • Auto-populates fields for returning students
  • Includes a mobile-ready, responsive design that works on devices of any size
  • Uses a TLS-encrypted connection backed by Stripe for security and compliance

Thinkific manages ongoing checkout optimization — any improvements are applied automatically, with no additional effort required on your part.

Performance Checkout with TCommerce

Creators using TCommerce, powered by Thinkific Payments, get access to additional features at the checkout, including:

  • Additional payment options such as Buy Now, Pay Later (BNPL) and digital wallets
  • Gifting and Group Orders
  • Abandoned cart emails
  • Sales Tax and VAT automation for US, Canadian, UK, and EU sales
  • Local currency at checkout
  • Customer reviews displayed at checkout
  • Full billing address collection
  • Email validation during checkout

For the full TCommerce feature set, see: TCommerce.

Performance Checkout Limitations

The Performance Checkout is designed to be secure and ready to use out of the box. Some advanced customizations are not supported.

Apps and Integrations

For security reasons, the Performance Checkout does not support apps or integrations that interact directly with or customize the checkout page. The following apps are not currently supported:

  • Quaderno
  • Invoicebus
  • Mixpanel
  • Segment
  • Cartstack
  • LeadDyno
  • Google Tag Manager

The following apps are supported on the Performance Checkout:

  • Google Analytics
  • Google Analytics 4
  • Meta Pixel
  • ActiveCampaign
  • Sumo (formerly SumoMe)

If you have a pre-2022 account and currently rely on any of the unsupported apps or integrations, consider this before switching to the Performance Checkout.

Site Builder Customization

The Performance Checkout does not appear as a default page in Site Builder, so direct customization is not available. Basic theme elements — including your header, logo, font, and some brand colors — are automatically applied to the Performance Checkout.

Site Footer Code

The Performance Checkout does not run any Site Footer code. Scripts injected via the site footer will not run on the checkout page but will continue to work on all other site pages.

After the Checkout

Once a student completes their purchase, they are taken to a page where they can create their password and fill in any custom fields, finalizing their account. They are then taken to a default Thank You page where they can continue directly into their product.

To customize the Thank You page or redirect students to a different page after checkout, see: After Purchase Flow.

Important Considerations

  • The Thinkific checkout can only be used with Thinkific Payments, Stripe, or PayPal. If you are using an external payment solution, you will need an external checkout page. See: External Payment Solution: What to Consider.
  • By default, only one product can be purchased at a time. To offer additional products during checkout, see: Order Bumps. To sell multiple products as a package, see: Product Bundles.
  • Country and Zip/Postal Code fields cannot be turned off at checkout when using Thinkific Payments.
  • Your checkout may look slightly different depending on which features are enabled and how they interact with each other.

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