Thinkific Funnels: Sales Page Funnel

Create a simple 2-step funnel with a new and improved Sales Page that leads to your checkout.

About This Feature

The Sales Page Funnel transforms your product page into a more robust marketing asset by incorporating AI-generated marketing copy. What sets it apart from conventional product pages is the inclusion of additional content sections, which not only improve your search engine optimization (SEO) efforts but also offer ample space to emphasize the advantages of your course. This means that you can provide potential students with more detailed information and compelling reasons to choose your course, all within a single, strategically designed page.

How to Create a Sales Page Funnel

Follow the set-up prompts to create your new funnel as it guides you step-by-step through creating a funnel flow. Once you have completed the set-up, the prompts will generate a separate landing page and a funnel flowchart for your Sales Page Funnel.

Select Market and Sell then Funnels from your Thinkific Admin Dashboard
Click + Create Funnel then, Choose the Sales Page Funnel
Select a Course to offer from the dropdown menu and click Next.
Select the Knowledge Level of your audience based on your audience’s familiarity with your course topic and click Next.
Input information about your target audience in the textbox provided and click Next.
Share details about who they are, what makes them tick, what motivates them, etc. The more details you provide, the better!
Input information about what problem(s) your course is trying to solve in the textbox provided and click Next.
Provide details about the challenges or frustrations your students commonly experience and how this course can help them.
Input information about the outcome students can expect from the course in the textbox provided and click Done.
What will students learn from the course? How will the course benefit them? What specific blockers will students overcome?
Click Done to create your funnel

How to Edit and Customize Your Funnel

Once a funnel flowchart has been generated you will be directed to the Funnels Flow tab where you can customize the content at each stage of the funnel to align with your brand. Funnel stages with text copy requiring customization will be marked with an Action required: review content prompt.

Stay tuned as we work hard to bring you more ways to customize your funnel.

Funnel Settings

How to Update Your Course Offering

Go to your Funnel Settings
Use the dropdown menu under Course to change your lead course offering
Click Save

How to Delete a Funnel

Before you delete your funnel, make sure to remove any URLs from your marketing activities that would direct traffic toward the funnel, as it will no longer be accessible. Once you delete a funnel, it cannot be recovered.

Go to your Funnel Settings
Click Delete This Funnel
Check-off I have removed all top of funnel references to this funnel's URL
Click Delete Funnel

Sales Page

How to Customize Your Brand Style

Select Brand Styles on the top right of your landing page
Update your landing page's Fonts, Colors, Buttons, Surfaces, and Inputs
Click Save

How to Add and Edit Header and Footer on Your Page

Click on Page Settings in the top right corner of your page
Select Page Layout then choose Header, Content, Footer
Click Save
Click Edit Header
Add or update your header Links and Design
Click Apply Changes
Click Edit Footer
Update your footer Design
Click Apply Changes

How to Edit Text

Click on any text box on your landing page
Customize the text to align with your brand
Optional: Use the integrated AI Text Generator to fine-tune your text
Click Save

How to Update an Image

Click on the media field on your landing page
Select Image and click Upload
Click Select Files to Upload
Select the image you want to use and click Open
Optional: Crop, circle, or rotate the image then click Save
Click Upload

How to Add a Video

Host your video on YouTube
On YouTube, click on the share button and copy the link
Select Market and Sell, then Funnels from your Admin Dashboard
Click on the Sales Page card
Click on the placeholder image
Select Video then paste the link to the video under Video URL
Optional: Upload a video cover image
Click Apply and then Save

How to Optimize Your Funnel SEO

Select Page Settings on the top right of your landing page
Update your Page name, Page slug, and Page description
Add Keywords, separated by commas, for SEO
Click Save

Checkout Page

This is a standard checkout page. Publish the funnel and go through it in an incognito tab to view this step.

Thank You Page

This thank you page is your school’s default thank you page. Changes made to your default thank you page within Site Builder are not specific to this funnel and will be reflected in all products purchased through your school.

How to Preview, Publish, and Share Your Funnel

After customizing your funnel, you can easily publish it by toggling on the Publish Funnel toggle located at the top right of the page. Once activated, you can share your funnel URL directly to Facebook, X (Twitter), LinkedIn, or any social platform.

You also have the option to Preview Funnel to see your funnel from the student experience. To test your funnel, you will need to create a test student account and sign up through your funnel.

Learn more about How to Create a Test Student Account

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